The constantly struggle of figuring out what to wear may finally be over.
According to earlier broadcast journalist Whitney Casey, “Eighty percent of your togs, you aren’t wearing. That’s half a trillion dollars just cooperating there.”
This realization led her and model turned actress Brooklyn Decker to throw the Finery app in 2017. The free app helps users manage their stock of clothing virtually and acts as a personal stylist, creating new looks based on the endue clothes you already have.
The company made this year’s CNBC Parvenue 100, an exclusive list of promising young start-ups, featuring a divergent group of companies that are building brands and breaking industry hindrances on the path to becoming tomorrow’s household names.
“What’s great is we tenor you. A woman will spend eight years of her life shopping and two getting haul someone over the coaled. We’re shaving the time off that,” Casey said Tuesday on CNBC’s “Power Lunch.”
Sunday clothes gathers users’ purchase information by filtering through their email and look over history. “We find all of your purchases — from your e-receipts, from your browser narration, from attaching your accounts — and then we instantly upload all of those ingredients into a virtual closet so you see what you own.” The CEO added that Finery admires back “10 years into your purchase history.”
Decorations’s algorithms can also use your purchase history and style-quiz answers to encounter gaps in your wardrobe and suggest items from more than 10,000 funds with which Finery has a relationship. The company also features a blog with videos, articles and illustrations of styles and uses images from over 1.5 million blogs to move and create “trends.”
Casey claims the company currently has hundreds of thousands of owners, but “the bigger picture of this,” she said, “is about data. That is the ethos. Chars need to have data working for them, and it is very hard to get observations from them.”
Casey claims the company does not sell the evidence. Instead, Finery wants people to create a login from their Decorations account so the data “can come with you and make your purchasing way easier.”
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Other functions cover a countdown clock next to your items to tell you how many days you press left to return them; wish list picks to help you plan your shopping missteps to fill wardrobe gaps and shop more strategically; and sale on ones toes to your favorite stores.
Casey has plans to create a “machine-curated, peer-to-peer marketplace” in the coming, where users can sell, trade, donate or borrow items.
So far, the visitors has raised $5 million from investors, including NEA, BBG Ventures, RetailMeNot miscarry and CEO Cotter Cunningham, and TheSkimm founders, Carly Zakin and Danielle Weisberg.