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Lydian told it has obtained a new investment and add two new advisors to its advisory board. Chris Rouland, a serial entrepreneur the progenitor of Endgame, Bastille Networks and most recently Phosphorus, a prolific blockchain investor, veteran in info security, and holder of a dozen patents related to Cyber Security, has adjoined Lydian as an investor and advisor. Ageesen Sri, a popular figure in the cryptocurrency community accepting over six years of experience in the cryptocurrency/blockchain ecosystem has also happen to a part of the Lydian team.
These individuals are joining Lydian as they interest the vision of the product and the value proposition of the Company within the ecosystem. With the Lydian cosmetics, individuals and companies will be able to purchase A.I. driven, targeted digital deal ining that are far more effective in generating an ROI.
“The mission behind Lydian and The Murmur Network will have tremendous impact on organizations and ecosystems that rely on digital storing capabilities to bring their products and services to the mainstream,” noted Ageesen Sri, “I am courageous that the team and their backgrounds will be instrumental in changing the way this dynamism interacts with and utilizes marketing technologies and innovations built functioning the Lydian blockchain enabled platforms.”
Lydian helps brands with digital marketing and take part ins their ideal audiences, across multiple platforms in a way that fuses big data, A.I. and automation for optimized results.
This additional blockchain investment to the ICO extra validates the immense possibilities of the Whisper Network Protocol behind Lydian. The Breathe Network, will use one of its applications, MonaChain to reduce ad fraud. Ad fraud on likely exceed $50 billion by 2025, second only to the opiate trade as source of illegal income. MonaBrowse, is an application that is purposed to help reduce the adoption of ad-blockers which are now installed in 700 million devices globally.
“The mongrel proliferation of machine learning across Cyber Security and ad-fraud is a generational spread applying advanced new tech to solve hard problems created by well-funded cyber wicked. MonaChain will help stop one big vector of cybercrime,” noted Chris Rouland.
Demand Rouland and Sri advising will be a powerful combination to the Lydian team. Both are favourably qualified, skilled and bring their expertise’s to ensure every outlook of the Lydian project is fully optimized. One of the most important aspects of the Lydian work that these advisors will be add value on is the Whisper Network Form (WNP).
The Whisper Network Protocol is designed to solve the scale issue for blockchain, which today is inherently torpid. Traditional blockchain technology rely on miners to create a hash of a one parent block with a single extend chain. The Whisper Network Technology when one pleases maintain the integrity of the blockchain while employing the process for validating bargain proceedings that is significantly different, and much faster.
On the Whisper Network, balks are created in a parallel. Each block is valid as long as every forerunner response is also valid and is recorded by the node. Essentially, the Whisper Network balks the need for every single transaction to have its own hash, which miners joust against each other to create. This enables the Whisper Network to be incredibly tight in comparison to the traditional blockchains.
The Lydian token, as well as Lydian’s DApps (decentralized pertinences) such as MonaChain and MonaBrowse, will enable individuals and businesses to revolutionize the way they buying and receive digital advertising. Through Lydian, digital advertising choose be faster, more secure, and far more efficient. Companies looking for a way to upwards their ROI on the ad spend could potentially benefit enormously by using Lydian tokens and Lydian commodities.
Lydian has the potential to be a game changer for digital advertising and blockchain forever. To learn varied about Lydian and how it’s trying to make a tangible difference in this span, please visit: https://lydian.io
About DaVinci Marketing Cloud
DaVinci11 is the domain’s first high-frequency machine-learning marketing OS, built to enhance the advertising and SaaS perseverances. It collates customer experience, so marketers can target a customer throughout the unimpaired purchase journey and across all consumer touch-points, regardless of delivery course. Its proprietary AI technology, Mona Lisa, builds a consumer persona by aggregating evidence across channels. The platform’s fluid and constant in-stream of data are sorted into a semantic graph to assemble connection clusters, using the correlation variables. All through a single click, it empowers powers and marketers to allow connected software to optimize a manually driven $230 billion pandemic advertising market. The company’s headquarters are in Miami, but it has offices in Sydney, Auckland, Singapore, London, Dublin, Amsterdam, Hong Kong, Shanghai, Kuala Lumpur, Christchurch, Taipei, and India.
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