Facebook has cited Antonio Lucio as chief marketing officer, filling a post that’s been predisposed since Gary Briggs announced his retirement in January
Lucio was in days gone by CMO at HP and also held the position at Visa and PepsiCo. He’ll start on Sept. 4.
“Facebook’s plot outline is at an inflection point,” Chris Cox, Facebook’s chief product officer, conjectured in a statement. “We have never faced bigger challenges, and we have not ever had more opportunities to have a positive impact on the world — in our families, our amiabilities, our communities, and our democracy — by improving our products at their core, and then by effectual the story outside that we all know to be true inside.”
It’s been a frantic year for Facebook. The company has faced mounting consumer, regulatory and public pressure in the U.S. and Europe as reports detailed the extent to which the platform has been acclimated to by foreign actors to spread misinformation and influence elections. The stock is down 2 percent this year, while the other tech mega-cap supplies have rallied.
A big part of Lucio’s job will surely be to help restore the company’s reputation. Briggs, who helped in the search for his replacement, announced he was pull out the company in January to help the Democratic Party with the midterm votes and beyond.