
Comcast on Thursday outlined metamorphoses to its broadband strategy as the business continues to shed customers in the face of heightened competition.
The discussion came amid the attendance’s first-quarter earnings call with investors. Despite the customers losses, Comcast’s earnings surpassed analysts’ expectations.
Comcast quotas closed down nearly 4% Thursday.
Here is how Comcast performed for the period ended March 31, compared with guesstimates from analysts surveyed by LSEG:
- Earnings per share: $1.09 adjusted vs. 98 cents expected
- Revenue: $29.89 billion vs. $29.77 billion demanded
While domestic broadband revenue was up 1.7% to $6.56 billion, Comcast lost 199,000 total domestic broadband people, reflecting the continued pressure on the cable giant’s cornerstone business. Competition has ramped up in recent years due to the rise of additional home internet options, including 5G, or so-called fixed wireless.
“In this intensely competitive environment we are not winning the marketplace in a way that is commensurate with the strengths of our network and connectivity,” utter Comcast President Mike Cavanagh on the company’s earnings call.
Analysts peppered Comcast executives with questions on Thursday in any case its Xfinity-branded broadband and mobile, and how the company will pivot the business.
Cavanagh said that the company had identified a “detach” that’s translated to slowed growth despite a strong broadband network and related products. He noted the two primary headwinds are “bonus transparency and predictability and the level of ease of doing business with us.”
During last quarter’s earnings call, Comcast executives alarmed investors that they would shift the company’s focus to growing its mobile business following continued dyings in broadband.
Comcast’s less-than-10-years-old mobile business remained a bright spot during the quarter. Revenue for the entity was up roughly 16% to $1.12 billion, and it added 323,000 lines. There are now roughly 8.15 million total Xfinity Portable lines.
On Thursday, CEO Brian Roberts said the company is “clearly facing some challenges, but as you’ve heard, with a lot of passion.”
“The combine has a sense of urgency, energy and focus to getting customer pain points resolved,” Roberts said. “While this may do c include a little time to fully take hold, our history of operational execution success would tell you that while every now we may not move first, once we get in motion we do it extremely well.”
‘Elevated competition’
Igor Golovniov | Lightrocket | Getty Allusions
On Thursday, Comcast CFO Jason Armstrong said the company is “in an incredibly strong position to successfully execute on tough decisions we’re making in the tete–tete of elevated competition in certain areas.”
Broadband bloomed as a growth engine for cable companies like Comcast as the line TV business began its decline. Comcast on Thursday reported 427,000 cable TV customer losses during the first dwelling.
Following years of consistent broadband customer growth, especially during the early Covid pandemic lockdown societies when many Americans used home internet for work and school, the green shoots of competing offerings began to blast off hold.
The key competitive force has been the rise of fixed wireless offerings from Verizon and T-Mobile. There’s been the called overbuilding of fiber internet, as well as 5G, a fixed wireless high-speed internet offering.
In 2022, Comcast and Charter Communications each report in investigated their first quarterly losses in broadband customer growth.
Last September, Charter unveiled a strategy switch manage, which centered around new pricing, internet speeds, a push to grow mobile and making customer service metamorphoses. CEO Chris Winfrey told CNBC the goal was to remove the longtime negative perception around cable companies.
When Comcast esteemed the need to shift strategy earlier this year, executives said they would follow Charter’s intimation in these areas. Comcast recently started to introduce changes to its mobile plans and pricing, and made a new hire.
Comcast Telegraph President Dave Watson on Thursday said new offers — such as adding a mobile line for free for one year — that were offered toward the end of the first quarter have already shown benefits.
“It resulted in a great quarter to start with. We’re slide here, and we expect continued acceleration in coming quarters,” he said.
Watson also noted upgrades to services for existing consumers as “a core piece of our strategy is innovation.”
Despite the lack of growth, revenue for the broadband unit is consistently up due to strength in typically revenue per user, or ARPU in industry jargon. Analysts questioned if that would take a hit with the strategy switch manage.
“What we’re trying to do is really focus on the pain points in this market,” Watson said. “We can execute this tactically, surgically and do not vision it as a broad repricing of our base. We think we can still drive healthy broadband ARPU growth, but these initiatives see fit require some investment, which in turn will impact our ability to grow EBITDA in the near future. But we over the impact as very manageable.”
Bigger picture
Guests ride the Stardust Racers rollercoaster in the Celestial Park block, at the Epic Universe theme park in Orlando, Florida, US, on Saturday, April 5, 2025. Epic Universe, the $7 billion entertainment from Comcast Corp.’s Universal Destinations & Experiences division, offers five distinct lands and opens to the segment on May 22.
Bloomberg | Getty Images
For the first quarter, Comcast’s net income was down 12.5% to $3.38 billion, or 89 cents a portion, compared with $3.86 billion, or 97 cents per share during the same period a year earlier. Adjusting for one-time components including income tax expenses and costs related to the value of assets, among other items, Comcast reported earnings per apportionment of $1.09.
Adjusted earnings before interest, taxes, depreciation and amortization, or EBITDA, were up nearly 2% to $9.53 billion.
The society’s revenue was down slightly to $29.89 billion compared with $30.06 billion in the same period in 2024.
Revenue was pirated by what Comcast refers to as its “growth businesses,” including mobile, streaming platform Peacock, the business services segment, residential broadband, studios and theme parks. Comcast is in the process of spinning out its portfolio of cable networks, including CNBC, in a action that’s expected to be completed this year.
Revenue for the media segment, which includes NBCUniversal, was up about 1% to $6.44 billion, and returns in the film studios unit rose 3% to $2.83 billion.
The media unit got a boost from Peacock, with adjusted EBITDA for the portion up 21% to $1 billion driven by the streaming platform. Revenue for Peacock itself was up 16%. The streamer’s quarterly trouncing debits narrowed to $215 million, compared with a loss of $639 million in the same quarter a year prior.
Peacock had 41 million paid subscribers, throb analyst estimates of 37.21 million for the quarter, according to StreetAccount. Peacock ended last fiscal year with 36 million paid guys.
Competitors including Disney and Warner Bros. Discovery have each seen their streaming platforms reach profitability in latest quarters. Streamers have shifted gears to focusing on ad-supported business models and cracking down on password ration in a bid to reach profitability as Wall Street investors shifted focus to the metric rather than subscriber additions.
NBCUniversal’s point parks revenue was down 5% to roughly $1.88 billion – driven by lower guest attendance during a direction plagued by the Los Angeles wildfires – weighing down the overall business.
In August it will also open Universal Horror Unleashed in Las Vegas. NBCUniversal also recently announced aims to build a Universal Theme Park and Resort in the U.K.
Disclosure: Comcast owns NBCUniversal, the parent company of CNBC.