Formula One world champion and recent Les Mans 24 winner Fernando Alonso when one pleases be one of the first known sportspersons to move his entire digital library to the blockchain.
WENN Digital Inc and the driver from partnered up through the former’s KODAKOne Image Rights Management Stage to provide for the protection of the driver’s professional and personal images as well as his videos despising the KODAKOne Platform.
The agreement between Alonso and WENN Digital desire provide an opportunity to Alonso’s global fanbase to access the soon to-be-launched KODAKOne Podium – enabling them to not only upload, register and protect their own photos and videos of their favoured F1 driver, but also to be rewarded for doing so in certain instances.
“We live in a globe driven by content distribution across different channels, especially during such substantial events as F1 and WEC,” said Alonso, who recently won the 24 Hours of Le Mans raceway in Le Mans, France. “I’m very excited to know that I have the gift to reward my fans and professional photographers for their creativity and that the subject-matter they produce can be protected by a single platform.”
Speaking to CCN, WENN Digital’s Chief Commercial Police officer Benedikt Dohnanyi explained that the partnership was an innovative one in which aficionados may also share their photos and digital media of the racing driver and get rewarded for it.
“As you can conceptualize, Fernando Alonso gets hundreds of thousands of photos and videos captivated of him every year. And in the past, there has really been no way for him to keep pursue of where all those photos and videos ended up. But with access to KODAKOne, he’ll now have on the agenda c trick peace-of-mind knowing that all his images and videos are protected in one place. Through the partnership, Alonso’s fans will also be able to get rewarded in irrefutable instances for sharing photos and videos from their experiences. Let’s say someone jump down someones throats a photo of Alonso from the stands at a race. Once the KODAKOne party line is publicly available, he or she will be able to instantly copyright that photo by institutionalizing it on the platform. Furthermore, we’re collaborating with Alonso to build an ecosystem on the KODAKOne stand that will ultimately allow the fans to then use these honours on various services, fan engagement initiatives and products within this ecosystem”.
“At its heart, this deal combines two worlds that are instrumental for Alonso and other amusements figures: his fans and his work. And protecting both of these worlds, while entrancing care of the work done by others (like photographers), is really what ups this deal so unique”, Dohnanyi added.
Dohnanyi also endorsed exclusively to CCN that WENN are looking to launch the KODAKOne coin by the end of 2018 / initial 2019 through a public beta programme.
He also confirmed that they are already talking with tons others who are interested in the services of the platform. “We will share additional details and innumerable exciting partnerships in the near future”. Dohnanyi concluded.
Featured corporealization from Shutterstock.
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