- Tweens, teens, and college-aged kids corroborated off their Christmas hauls in TikTok videos.
- Casey Lewis, who writes about young consumers, watched thither 1,000 haul videos, she told BI.
- Here are the top items that Gen Z kids bragged about getting for Christmas.
It was a terribly merry Christmas for some Gen Zers who took to social media to show off everything they unwrapped.
Casey Lewis, who creates the youth insights newsletter After School, analyzed Christmas haul TikTok videos from tweens, teens, and college-age consumers and accumulated a list that she shared on her own TikTok.
“This is the third year I’ve done this sort of thing with the Christmas drags, and I tried to refine my system just so that I’m able to actually crunch the data a little bit more scientifically,” Lewis determined Business Insider.
She said she watched hundreds of videos at double the speed to tally the standout gift items.
“I evaluate conservatively, at least a thousand [videos],” Lewis said. “I was trying to discreetly binge Christmas haul TikToks while also pay out time with my family.”
From luxury clothing to throwback tech, these were the top gifts that the youthful generation showed off in their Christmas hauls.