Sundar Pichai, CEO of Google, speak ones minds to the media before the opening of the Berlin representation of Google Germany in Berlin on January 22, 2019.
Carsten Koall | Getty Mental pictures News | Getty Images
LONDON — Google announced Wednesday it has launched its News Showcase product in the U.K., meaning the tech Goliath will now pay for news content in the country for the first time.
The Silicon Valley firm has signed a deal with 120 British publications, incorporating The Financial Times and Reuters, who will be paid a licensing fee to produce news extracts that appear in Google Expos Showcase. Reports suggest publishers will receive a few million dollars a year from Google.
The feature transfer sit in the Google News mobile app and Google Discover, which is a feed curated by Google on mobile devices containing articles and videos.
When buyers click on the extracts in the Google News app or on Google Discover they’ll be taken to the full article on the publisher’s site.
“Google Intelligence Showcase, our new product experience and licensing program for news, will begin rolling out with local, national and external publishers in the U.K.,” said Ronan Harris, vice president and managing director at Google U.K. and Ireland, in a blog Wednesday.
“As yield of our licensing agreements with publishers, we’re also launching the ability for readers to access select paywall content. This advertise will give readers the opportunity to read more of a publisher’s content than they would otherwise obtain access to, while enabling publishers to encourage readers to become a subscriber.”
Worldwide, Google has convinced 450 bulletin publications to produce content for Google News Showcase.
The feature has also been launched in Australia, Germany, Brazil, Canada, France, Japan, and Argentina. Google guessed discussions are underway in several other countries.
Long-running battle
Tech giants like Facebook and Google sooner a be wearing come under increasing pressure to pay media companies for their content.
Last October, Google said it command pay publishers $1 billion for news over the next three years.
However, when the Australian Government proposed a new law that order force Google and Facebook to pay news publishers for the right to link to their content in news feeds or search outcomes, Google threatened to pull its widely used search engine from the country.
The proposed law in Australia is dubbed the dope media bargaining code and it’s targeted specifically at Google and Facebook. It would force tech giants to negotiate payments with particular publishers and broadcasters for content included in search results or news feeds. If they cannot strike a deal, a government-appointed arbitrator disposition decide the price.
Google has been lobbying hard against the code, calling it “unreasonable” and “unworkable.”
“Coupled with the unmanageable monetary and operational risk if this version of the Code were to become law, it would give us no real choice but to stop making Google Search elbow in Australia,” Mel Silva, managing director for Google Australia and New Zealand, told a Senate committee in Australia last month.
Scott Morrison, the Australian prime diplomat, told a press conference “we don’t respond to threats.”