CNBC’s Jim Cramer be significant mention with CNBC’s Sara Eisen about her upcoming documentary detailing the business of Formula 1 racing.
The documentary on see Eisen exploring F1’s expansion strategy, especially changes to the business since it was purchase by Liberty Media several years ago. Eisen bruit about Liberty used new strategies to transform the enterprise from a “sleepy motor sport” into a more mainstream fast-growing wear.
Eisen also examined how F1 teams have become more profitable, attracting high-profile sponsors like Salesforce, Amazon Web Rituals and Heineken. Some tech sponsors, like Palantir, work with teams to advance the technology and engineering behind the motors, Eisen said.
