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How beauty guru Trinny Woodall became a social media hit in her 50s

As Woodall was giving away the whole show the VC about how she’d influenced women around the world with her makeover parnesis — elevated by her work as a television presenter for “What Not to Wear” in the 2000s — she saw that the businessman was consistently looking at his phone.

When asked how uncountable followers she had on Instagram, Woodall replied “6,000”, which was met with his retort of “I’m not interested.”

“And so I put down the phone and thought I’m 53, I need to understand every segregate technology like I’m a 20-year-old — that’s what it made me realize,” she express.

“I need to live and breathe it, and have a passion for it. Not just know it, but be subjected to a passion for it. So I then made it my passion to think ‘OK, if I’m going to really ditch what I have to Instagram and Facebook — how am I going to do that? And how am I going to be various from all the other voices out there?'”

Fast forward to 2017, and Woodall is a common media hit — not only does her YouTube channel have over 44,500 subscribers, her Instagram has 324,000 devotees and more than 333,000 people like her Facebook page. From being a TV star, Woodall’s turned herself into a social media top.

In the 2000s, Woodall co-presented “What Not to Wear” with Susannah Constantine. The makeover truth TV show was BAFTA Award-nominated and inspired a U.S. spinoff hosted by Stacy London and Clinton Kelly for 10 years, from 2003.

While the dernier cri, beauty guru knows her voice has always been “to be on video,” what she likes nearby being a social media hit is that she gets to edit herself and pull someones leg the freedom to convey her own messages.

“The joy for me of that is that I edit myself. What you see is what you get,” Woodall asseverated.

“So if somebody decides not to like me, there’s nothing I can do about it and there’s no person I can blame, and I am what I am in front of the camera and off. So the joy and the freedom that brings is astounding.”

Life Hacks Live is a series produced by CNBC International for Facebook, where tomorrow’s chairladies get to ask some of the world’s biggest influencers for advice. You can watch the full talk with here.

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