Facebook Chairman and CEO Smear Zuckerberg testifies at a House Financial Services Committee hearing in Washington, October 23, 2019.
Erin Scott | Reuters
Facebook on Wednesday divulged that it will now allow the public to track exactly how much U.S. senatorial and congressional candidates are spending on political ads on the comrades’s social networks.
The company will add spending trackers to every U.S. Senate and House race through the Facebook Ad Library, Sarah Schiff, Facebook’s responsibility integrity product manager, said in a call with reporters on Wednesday.
Already, the Facebook Ad Library provides a pay out tracker for presidential candidates. The Facebook Ad Library is now used by 2 million people per month, Schiff said. Additionally, Facebook is adding specially trackers that will allow the public to compare the ad spend of any advertisers that are running political ads with other advertisers of this pattern.
These new political ad trackers come one day after the company announced that it will now let users opt out of seeing political ads. This new drawing card is rolling out to some U.S. users on Wednesday and will become available to all U.S. users in the coming weeks.