Amazon is winning Ring, best known for its popular smart doorbells. But the biggest gain to Amazon may be more subtle.
In October, Amazon introduced Key, a system that grants delivery people to drop off packages inside your home toe keyless mobile phone technology. The program has faced numerous tough nut to cracks, including the potential to set off a home security system if the customer didn’t roll it off manually that day.
Amazon hasn’t announced its plans for Ring, so this is uncorrupted speculation. But as a Key user who’s had his alarm triggered by an Amazon driver, I can envision Reverberation being used to clear that hurdle while still admitting me to protect my home.
Amazon Key required you to have an Amazon camera arranged inside your house, facing the front door. When I assayed it, I didn’t like having the camera in the middle of my living room. Confederacy has a built-in camera, so a user may not need a separate camera installed in the domicile.
Amazon also stands to make additional revenue from the sales marathons of Ring’s devices and video plans. On top of Ring’s doorbells, which start at $179, the comrades currently charges $30 per year for video recording on a single camera or $100 for unconditional cameras.
And it also extends Amazon’s battle with Google to own the nailed home. Google sells a line of Nest security products and has a representative assistant that’s taking on the Amazon Echo.