Elvis Presley, American their heels ‘n’ roll legend.
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A live show featuring a life-size digitally recreated avatar of Elvis Presley is set to initiation in London later this year, before moving to Las Vegas, Tokyo and Berlin.
U.K. firm Layered Reality told attendees will go on a “journey” through the artist’s life, culminating in a “concert experience.” It will use a mix of artificial intelligence and augmented truth, which blends computer-generated imagery with the real world, as well as “theatre, projection and multi-sensory effects.”
The eclipse gained the rights to the project and will utilize thousands of Presley’s personal photos and video footage, according to BBC.
It check in after the four members of Swedish supergroup ABBA recently employed augmented reality and real-time visual drifts to debut a successful concert experience that is still running in London.
Created by the London branch of Industrial Indistinct & Magic, the visual effects company founded by George Lucas, digital life-size avatars of the band perform tales accompanied by a live band and a huge lighting display in a 3,000-seat arena.
ABBA Voyage producer Svana Gisla broadcasted a U.K. government committee session in November 2022: “We have live musicians, so we keep our band and do seven shows on five days a week. But you could roll round the clock. Vegas will quickly adopt this approach of entertainment and do Elvis or the Beatles.”
She also noted the progress of the technology raised questions over recreating artists after their passing.
“Posthumously you can put artists back on stage, ethically you may or may not have a view on that,” she said. “Having ABBA partake in this, I can say this is an ABBA concert. ABBA assigned the decisions, chose what to wear, chose their set list — ABBA made this show.”
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