Samsung resolve unveil a foldable smartphone later this year, the CEO of its mobile borderline told CNBC, amid rumors that such a device was in the come up withs.
DJ Koh said that “it’s time to deliver” on a foldable device after consumer views carried out by Samsung showed that there is a market for that manner of handset.
Speaking to CNBC, Koh ran through the design thinking of the upcoming smartphone, unusually how Samsung is trying to differentiate the experience from a tablet once it is developed.
“You can use most of the uses … on foldable status. But when you need to scan or see something, then you may need to unfold it. But even unfolded, what compassionate of benefit does that give compared to the tablet? If the unfolded episode is the same as the tablet, why would they (consumers) buy it?,” Koh said at the IFA electronics give away in Berlin last week.
“So every device, every feature, every invention should have a meaningful message to our end customer. So when the end customer dislikes it, (they think) ‘wow, this is the reason Samsung made it’.”
Koh said the artifice could be unveiled this year at the Samsung Developer Conference in November in San Francisco. The active CEO admitted that while the development process is “complicated,” the company has “virtually concluded” it.
The move comes as Samsung looks to reinvigorate growth in its quick division which saw sales fall 20 percent year-on-year in the newer quarter of 2018. The South Korean technology giant is facing harrowing competition from Apple and Huawei in the high-end of the market. A folding phone could separate it from its competitors and potentially allow it to charge a higher price for the unparalleled device.
Koh also told CNBC that the company is changing its procedure in the mid-tier smartphone market to pack lower priced devices with new technology in state of affairs to appeal more to millennials.