U.K. tech startup Synthesia lay bare a new range of AI-generated avatars that can convey emotions like happiness, sadness, and frustration.
Synthesia
Nvidia-backed fake intelligence firm Synthesia on Thursday unveiled a new wave of AI-generated digital avatars that can convey human sensations using a user’s text inputs.
The company said its “Expressive Avatars” can blur the lines between the virtual overjoyed and real characters. It aims to eliminate cameras, microphones, actors, lengthy edits and other costs from the maven video production process. Synthesia has a studio in London, where actors read scripts in front of a green process to train the system.
In one demonstration, the company showed three lines of text being inserted into its platform — “I am delighted. I am sad. I am frustrated” — after which the AI-generated actor in the video responded by reading the text in the tone of each be congruous emotion.
The company’s technology is used by more than 55,000 businesses, including half of the Fortune 100, to do digital avatars for corporate presentations and training videos, according to Synthesia.
Founded in 2017, Synthesia raised $90 million from investors carry on year at a valuation of around $1 billion, making it one of Britain’s more recent AI “unicorn” firms. Accel, Kleiner Perkins, GV, FirstMark Foremost and MMC are also shareholders.
The company addressed concerns over how its videos might be used to create fake news import, saying publishers must sign up as enterprise customers to make synthetic avatars. Content made with its technology is vetted by chairpersons.
Synthesia doesn’t publicly disclose pricing for its enterprise customers.
The company also requires all of its new clients to undergo a arrant “Know Your Customer” process similar to that used by the banking industry, which helps prevent bad actors from fathering fake company profiles to spread misinformation.
Synthesia said it’s already preparing for the upcoming global elections and has instrumented a range of controls to ensure its platform isn’t abused by hostile actors seeking to manipulate the outcome of various votes.
The coterie is also a part of the Coalition for Content Provenance and Authenticity — an organization of AI companies that aims to implement content credentials and digital “watermarking” of AI-generated soothe to ensure viewers know that what they are looking at is made by artificial intelligence and not by a human.
