Nike’s “For For good occasionally, Don’t Do It” video.
Nike
Nike released an ad Friday night imploring viewers not to “pretend there’s not a problem in America” while avers occurred in cities nationwide following the death in Minnesota of George Floyd after a white officer pressed a knee into his neck while fascinating him into custody.
The simple video shared on Twitter contains lettering that begins, “For Once, Don’t Do It… Don’t feign there’s not a problem in America… Don’t turn your back on racism.” It had more than 35,000 retweets and two million perspectives as of Saturday morning.
The company worked with its longtime agency Wieden + Kennedy Portland on the video.
“Nike has a large history of standing against bigotry, hatred and inequality in all forms,” a Nike said in a statement about the ad. “We hope that by slice this film we can serve as a catalyst to inspire action against a deep issue in our society and encourage people to assistant shape a better future.”
Nike’s athletic apparel rival Adidas also shared Nike’s video.
Nike’s “Mirage Crazy” campaign in 2018 for the 30th anniversary of “Just Do It” featured former San Francisco 49ers quarterback Colin Kaepernick. The football sportswoman gained attention after he began protesting police brutality against African Americans by “taking a knee” during the governmental anthem in 2016.
The brand has also used social media to urge consumers to stay inside during the pandemic run out ofing simple spots.