EBay is mutating its India strategy.
The company said Wednesday it will relaunch eBay India and supply its holdings in Flipkart now that Walmart announced a plan to buy a majority stakein the Indian e-commerce plc for $16 billion. EBay had sold its operations in the country to Flipkart in year and had taken a minority stake in the online retailer.
In its announcement, eBay imagined it will unwind its commercial agreements with Flipkart and terminate Flipkart’s approve to use the brand as part of a $1.1 billion deal.
In relaunching eBay India, the associates will focus on cross-border trade. CEO Devin Wenig said in a tweet that eBay ordain focus on bringing imported inventory to India and opening up the worlds’ sell to Indian merchants.
eBay CEO Devin Wenig says on Twitter the actors will focus on bringing imported inventory to India and opening up the spheres’ market to Indian merchants.
“We plan to relaunch eBay India with a transmuted offer to focus initially on the cross-border trade opportunity, which we be convinced of is significant,” eBay said in a statement. “We believe there is huge increase potential for e-commerce in India and significant opportunity for multiple players to supervene in India’s diverse, domestic market.”
India is an emerging battleground for retailers. Amazon CEO Jeff Bezos in 2016 foretold plans for his company to invest $3 billion in India. Amazon reportedly earned its own bid for a majority stake in Flipkart.
Shares of eBay gained 1 percent Wednesday. They’ve spread 14 percent over the past year.