Home / NEWS / Retail / Boston Beer tossed ‘millions of cases’ of Truly hard seltzer instead of discounting it, chairman says

Boston Beer tossed ‘millions of cases’ of Truly hard seltzer instead of discounting it, chairman says

Boston Beer Chairman Jim Koch give someone a piece of ones minded CNBC the company decided to throw away excess supply of Truly hard seltzer in response to a categorywide sellathons slowdown.

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