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From ‘green energy to green pastures’—how clean tech is saving family farms from financial ruin

As a upholder of clean technologies, I have been visiting solar panel gears and wind turbine installments for much of my career. Recently, however, I’m disbursing more time knee-deep in mud talking to farmers – specifically, North American unimportant family farmers that are facing their worst financial calamity in 30 years.

These conversations have reinforced my belief that take a shower technology might just be the thing to help save those steadings. Now, I understand that the line from green energy to green leas isn’t an obvious one. But ideas like reducing resource use, reusing and recycling and automating that be experiencing taken root in the clean technology sector are now finding their way into the disciplines. Especially as farmers look for new ways to cut costs and make their duties more sustainable.

In the past, when I went to farming conferences, all the open outs would be for enormous tractors or combine harvesters. Now, they’ve been joined by a new grow of companies selling smart, connected products that harness big matter and massive computing power to reduce inputs and costs. In short, connectivity for crops.

North American husbandmen are currently caught in an economic pincer movement. Since an all-time high-pitched in 2013, they’ve seen their revenues drop 45 per cent. At the just the same time, they’re struggling to recruit migrant workers, especially those from Mexico, where works work is an increasingly attractive option compared to back-breaking labor in manipulates.

Small family farms are particularly at risk. For context, 97 percent of the 2.1 million farmsteads in the United States alone are family-owned operations – defined by the USDA as any delegate where the majority of the business is owned by the operator and individuals related to the machinator through blood, marriage or adoption.”

Already more than half of them are in the U.S. Jurisdiction of Agriculture’s “red zone” for profitability, meaning it won’t take much to tip them into unconditional losses. The younger generations are leaving in droves, meaning that when continuing farmers retire there’s nobody to take over the family trade. Some farms will be sold to larger competitors, others when one pleases simply shut down.

Tech is often seen as the enemy of accustomed small business, with the likes of Amazon decimating high lanes and Uber out-competing local taxis. But many of the entrepreneurs I work with around from rural communities and are deeply concerned about the knock-on impacts that the loss of small farms will have on local retail and repair businesses.

When I hear these entrepreneurs make their yard sales pitches, they talk about cost savings and resource-use experiences but what many of them are really selling is convenience. Farming has many times been a 365-days-a-year business, with an endless cycle of trekking out to enquire into on the weather, animal welfare and crops.

Now, as companies create systems that can stock up that data on smartphones – right down to the level of the health of discrete animals in some cases – the era of remote control farming is dawning.

To me, that’s a vast hope for stemming the flow of younger people away from set farms. Technologies that improve the balance sheet and bring some work-life control open the way to making farming a viable and attractive career choice again. In some disputes, they will allow small farmers to maintain a side-hustle, either another trade or a job – and that could be the difference between making ends meet or not.

It’s also notable to remember that farmers are resilient and have been innovators since the day one. One next-generation farmer I work with got so fed up with the time-consuming process of phoning hither to potential buyers for his grain that he set up an online marketplace called FarmLead. He’s recently opened an chore in Chicago to expand in the U.S. northwest.

I admit that these technologies are valuable investments and there’s no escaping the fact that they will part to some job losses. But we should look hard at reforming the $19-billion a year subvention system – the bulk of which is currently swallowed up by larger producers – to superiority support small farmers making the switch.

If we can ease small subcontracts over the financial bump of adopting new technologies, it would help put these energetic parts of the rural economy back on a sustainable footing. I’d bet the farm on it.

Commentary by Jane Kearns, a higher- ranking adviser at Toronto-based MaRS Discovery District. Kearns is also the co-founder of the CanadaCleantech Unity and a board director at the Water Technology Acceleration Project (WaterTAP).

Disclosure: FarmLead is contribute to of the MaRS network, a non-profit enterprise funded by the government of Canada to exacerbate innovation. Kearns serves as a pro bono advisor FarmLead on clean technology troubles.

For more insight from CNBC contributors, follow @CNBCopinion on Cheep.

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