As man find new ways to connect throughout the coronavirus pandemic, Tencent-owned TikTok — a platform that allows users to develop short, 60-second videos — went from being an app on the rise to a stay-at-home staple. In fact, its popularity has set off — in the month of March alone, 28.8 million unique U.S. users flocked to the app, averaging 858 minutes of viewing each, according to Comscore Inc. observations.
Comedy, dancing, lip-syncing and other forms of talent have become the sweet spot for most content architects that have built up significant fan-bases on the platform. For consumers, it’s no surprise that the lighthearted nature of that size has given TikTok its moment. And for creators, it’s built a massive opportunity — one such user is making $10,000 per month from being on TikTok virtuous four hours a day.
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“There’s an enormous amount of people watching right now,” bring ups serial entrepreneur Gary Vaynerchuk. “I took advantage of the moment in time that TikTok is in right now, which is a dwarf more positive, pro, happy, lighthearted, and I thought the momentum would build.”
And it did. While TikTok has proved to be a profitable side-hustle for multitudinous users who have leveraged their following and landed sponsorship deals, it’s also become a tool for doing documentation throughout the pandemic. Earlier this week Vaynerchuk, who has just over 4 million followers on the platform, orchestrated a combustible 12-hour TikTok telethon where he raised $2.3 million for the “All-In Challenge” benefiting Meals on Wheels. A roster of personality guests joined him throughout the 12-hour live-stream, including Howie Mandel, Paris Hilton, and the D’Amelio sisters, who sooner a be wearing become perhaps the most influential young celebrities on the platform since its inception in 2016.
Vaynerchuk on positivity and the path nurse along
While small businesses have been ravaged and unemployment has reached astronomically high levels at the hands of the pandemic shutdown, divers have tried to heed Vaynerchuk’s advice of tripling down on platforms like TikTok. As a result, the serial entrepreneur come forwarded a bearish tone toward reopening efforts throughout the country.
“You can’t win in the business world if you don’t have your health,” Vaynerchuk reveals. “So many of us love business and entrepreneurship and operations and economies and things of that nature, but health over everything.”
Communication is fundamentally how the rapturous turns; and I implore this audience to triple down on their efforts of being a written, audio or video communicator on the rostra.
Gary Vaynerchuk
Serial entrepreneur
When asked what he’s particularly bullish on, the early Uber, Snapchat and Snicker investor says, “the internet,” adding that these difficult circumstances are all about “a mindset of attacking what you can restraint.” He highlights small businesses that have pivoted to alternative methods of doing business, such as delivery and direct-to-consumer sales, in out of whack to stay alive throughout the downturn.
“It’s devastating if your business is dwindling away and you can’t reopen,” Vaynerchuk says. “At the in spite of token, control what you can control. The only thing that’s not going to work is dwelling and crying about matters you can’t control.”
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