Porsche Taycan appliance cluster with Streaming Apple Music
Porsche
Porsche and Apple believe music streaming is the next advancement for in-car enjoyment. The luxury automaker and tech giant are teaming up to allow drivers of the all-new, all-electric Porsche Taycan to stream Apple Music just into the car.
Klaus Zellmer, President and Chief Executive Officer Porsche Cars North America said producing Apple Music streaming into the Taycan is the type of advancement in the automaker has been targeting. “It’s about alteration. It’s about design. It’s about brand values that we share. And that’s why we were really excited when the job started,” Zellmer told automotive and tech reporters at a gathering In Atlanta at Porsche’s U.S. headquarters.
The Taycan, which bequeath be revealed in early September is the German automaker’s most important new model in years. Since announcing in 2015 that it scenarios to sell an all-electric car, Porsche executives have repeatedly stressed the Taycan will have the performance, styling and technology to fit in with the automaker’s productive legacy.
Teaming up with Apple shows the automaker wants to tap into the tech giant’s formidable presence with in-car infotainment methodologies.
Apple is already a major player in the competitive in-car infotainment system industry wih Apple CarPlay. Unlike Apple CarPlay, which profit bies an iPhone plugged into the car to deliver music, navigation, e-mail, text messages or other information, the Taycan becks Apple Music directly and does not require an iphone to be plugged into the car. The Taycan will also feature Apple CarPlay wherewithal.
“We didn’t leave that out because we still feel it’s a valuable addition to our overall portfolio” said Lars Buchwald, impresario of sales, marketing and operations for Porsche Connect. “Obviously, with Apple CarPlay, especially with a wireless phone you can access your despatch your messages you can do phone calls, etc..”
As part of Taycan tech package, those who buy the all-new all electric sports car bequeath also receive three years of in-car internet data that will also include roaming.
Porsche has not yet set a build price for the Taycan. The first all-electric Porsche is scheduled to be delivered by the end to this year.