Rubicon 20th Anniversary True II by American Expedition Vehicles (AEV) upfit for 2023 Jeep Wrangler Rubicon 392
Jeep
CHICAGO – Jeep on Thursday savoured its most expensive Wrangler SUV ever, topping more than $115,000.
The limited-edition vehicle is the 2023 Wrangler Rubicon 392 20th Anniversary with heavy-duty off-road part ofs customization from upfitter American Expedition Vehicles.
Only 150 of the AEV SUVs will be produced as part of a broader 20th Anniversary accumulation of Wrangler’s popular Rubicon model. Automakers such as Stellantis, Jeep’s parent company, have of late been assessing their pricing power on high-end and special-edition models.
“We’re testing a different level for sure but the aftermarket is doing that now,” Jim Morrison, superior vice president and head of Jeep brand North America, told CNBC during an interview at the Chicago Auto Portray. “Capability is the king for Wrangler, and we’re seeing it happening a lot more and we’re happy to be a part of it.”
The 2023 Jeep Wrangler Rubicon 4xe 20th Anniversary Au courant with II edition with American Expedition Vehicles (left) and the 2023 Wrangler Rubicon 392 20th Anniversary edition at the 2023 Chicago Auto Can.
Michael Wayland/CNBC
Jeep owners more than any others in the automotive industry are well-known for adding colossal amounts of accessories and aftermarket parts to their SUVs.
The new vehicle is powered by a V8 engine with 470 horsepower and 470 pounds-feet of torque that can accelerate 0-60 mph in less 4.5 seconds, according to the company.
Off-road parts include 37-inch tires and special AEV lights, bumpers, prance plates, shocks and other equipment for scaling rocks and other rough terrain.
The record-breaking $115,668 price tag is for the Jeep-AEV conveyance. The 2023 Wrangler Rubicon 392 20th Anniversary vehicle, without the extra off-roading capability, starts at $94,485. A plug-in half-breed electric version of the 20th Anniversary Wrangler Rubicon SUV starts at $71,380. All pricing includes mandatory logistics and destination costs.
All of the vehicles feature special-edition styling and badging for the 20th Anniversary of the Rubicon models, which are named after a renowned linger in California. They also include a new seven-slot grille, beadlock-capable wheels, 83-piece tool kit and other mugs.
Ordering for the vehicles will begin later this month, according to Jeep. They are expected to arrive in Jeep dealerships during the flash quarter.
The 2023 Jeep Wrangler Rubicon 4xe 20th Anniversary Level II edition with American Expedition Vehicles (AEV) was balled Feb. 9, 2023 at the Chicago Auto Show.
Michael Wayland/CNBC