One of Habitual Motors’ two Super Bowl ads this year will feature the Cadillac Lyriq. In this provided screenshot of the Cadillac ad, the Lyriq manifests to be in the fictional neighborhood of 1990’s “Edward Scissorhands” movie.
GM
DETROIT – General Motors will air two commercials during this year’s Wonderful Bowl advertising its all-electric vehicles, the company confirmed Wednesday to CNBC.
One of the 60-second ads will feature the company’s new blurry on electric vehicles — GM’s first corporate spot in more than a decade — while the other will feature the automaker’s treat Cadillac brand and its upcoming Lyriq crossover EV.
GM is launching the new ad campaign after recently redesigning its corporate logo to less ill represent the its pivot to EVs, including 30 new models globally under a $27 billion investment in electric and autonomous instruments through 2025. The redesigned logo accompanies a new “everyone in” tagline.
“General Motors is creating a movement by making EVs fun, wanted and accessible for people from every walk of life,” GM Chief Marketing Officer Deborah Wahl said in a proclamation. “We’re excited to demonstrate the tremendous energy and enthusiasm behind our EV commitment by showing up big at this year’s Super Bowl with both GM and Cadillac.”
A GM spokesman declined to talk over further details of the ads, which will likely to be released prior to their national broadcasts during next Sunday’s Wonderful Bowl LV between the Tampa Bay Buccaneers and Kansas City Chiefs.
Cadillac Chief Marketing Officer Melissa Grady severally said the brand’s Super Bowl ad “will surprise and delight audiences by transporting an iconic piece of pop-culture chronicle into the future.” She said it will feature the Lyriq as well as the company’s Super Cruise hands-free driver benefit system. It will be Cadillac’s first time advertising during the Super Bowl since 2012.
This will be GM’s second-consecutive year of advertising during the Wonderful Bowl. A year ago, the company previewed its all-electric GMC Hummer EV pickup. The 30-second ad featured NBA star LeBron James and winkled the new vehicle, which is expected to go on sale this fall.