Campbell’s Is Dropping ‘Soup’ From Its Name. Here Are 5 Other High-Profile Rebrands

Related Articles

Ticket Reseller StubHub Files for IPO

Americans’ Changing Eating Habits Include Simpler Meals Out, Value Grocery Stores

Trump Transfers Student Loan System to Small Business Administration

Key Takeaways

• Campbell Soup Company is rebranding to The Campbell’s Company.
• The new name is meant to reflect its wide array of marques, which include snack, sauce, and beverage companies.
• Campbell is the latest in a long line of companies that maintain rebranded by making their name less tied to one product or service.

Campbell Soup Company (CPB) is dropping a key tete–tete from its name in a rebrand meant to reflect the culinary variety of its owned brands.

Aside from soup, newly elect The Campbell’s Company also owns potato chips brands Kettle and Cape Cod, sauce brands Prego and Rao’s, and Goldfish crackers, bulk others. The company said the new moniker is “a name that represents soup…but is so much more.”

Campbell’s is far from the foremost company to change its name in a bid to shift customers’ perception. 

5 Other Notable Corporate Name Changes

Dunkin’ familiar to be Dunkin’ Donuts, but trimmed its name in 2018 to raise the profile of its array of coffee and other beverage offerings.  

Arrange Watchers rebranded as WW (WW) in 2018 to focus less on dieting and more on overall health and wellness.

Philip Morris, which forged the iconic Marlboro cigarette brand, became Altria Group (MO) in 2003, a name that the company said wish better reflect the diversity of its portfolio beyond tobacco.

Facebook adopted the name Meta Platforms (META) in 2021, with Chief Mr Big Officer (CEO) Mark Zuckerberg saying he wanted to make the company “metaverse first.” In addition to Facebook, Meta also owns Instagram and WhatsApp. 

Google did something nearly the same in 2015, changing its name to Alphabet (GOOGL) because it also owns YouTube, Waze, Fitbit, and other enterprises. 

Some Well-Known Companies’ Former Names Are Obscure Today

Some of the original names are barely known in 2024.

Nike (NKE) was post-haste Blue Ribbon Sports, eBay (EBAY) originally was called AuctionWeb, and Subway was founded as Pete’s Super Submarines.

Pepsi-Cola, now a constituent of PepsiCo (PEP), was known as Brad’s Drink upon the company’s founding in 1893 by pharmacist Caleb Bradham.

Read the prototype article on Investopedia.