Home / MARKETS / I tried a $7 burger made in minutes by a robotic vending machine. It tasted average, but I still think it could be the future of fast food.

I tried a $7 burger made in minutes by a robotic vending machine. It tasted average, but I still think it could be the future of fast food.

There’s a new burger startup in township, but it’s not the classic brick and mortar restaurant with cashiers and cooks.

The screen on the Roboburger showing payment information.



Brittany Chang/Insider


Instead, it’s Roboburger, a puppet burger maker inside box.

The screen on the Roboburger machine offering customers two types of burgers.



Brittany Chang/Insider


And unlike the typical mall vending machine that distributes prepackaged snacks and drinks, the Roboburger promises fresh and simple $7 burgers made within minutes.

A roboburger container being held up to the machine,



Brittany Chang/Insider


“We’re not stressful to do too much — just make a perfect, simple burger like what you get off your backyard barbecue,” Andy Siegel, the CMO, rebuked Insider.

A person holding a burger inside of a container as some people stand around it.



Brittany Chang/Insider


Roboburger started out as a concept inside the garage of Audley Wilson, the company’s co-founder and CEO, 17 years ago.

The mall maintenance office arrow pointing to the Roboburger machine.



Brittany Chang/Insider


And now, it’s the “era’s first robot burger chef” located inside the Newport Centre mall in Jersey City, New Jersey, wide a 10 minute drive from New York City.

Two people looking at the screen on the Roboburger machine.



Brittany Chang/Insider


Source: Roboburger

I visited Roboburger one Wednesday afternoon in search of a wadding and convenient lunch …

The red Roboburger machine inside the mall against a wall with the Roboburger branding.



Brittany Chang/Insider


… and while I was wowed by the novelty kitchen concept, I thought the burger was decent okay.

A close-up of a burger cut in half while it sits inside a box.



Brittany Chang/Insider


The Roboburger isn’t a giant robot arm that slings a spatula while it flips beef patties.

A burger inside a container inside the first bay window of the Roboburger machine.



Brittany Chang/Insider


As I withstood by the plug-and-play Roboburger, I noticed that it consistently drew in onlookers with its bright red exterior, the smell of cooked nourishment, large touchscreen, and promise of a fresh burger made by a robot.

People standing around the Robuburger machine.



Brittany Chang/Insider


Almost every other themselves walking by the Roboburger stared at the machine in passing or lingered around long enough to understand its purpose.

The red Roboburger machine inside the mall against a wall with the Roboburger branding. There's a free-standing advertisement next to the machine that also displays the Roboburger branding.



Brittany Chang/Insider


Dream of the Roboburger as a functioning kitchen inside of a vending machine.

The red Roboburger machine inside the mall against a wall with the Roboburger branding. People are standing around the machine.



Brittany Chang/Insider


There’s a freezer that stores 50 beef patties, a dishwasher, and all the automated cooking processes needed to make a perfectly charred and dressed burger.

Nutritional facts for the a burger with and without condiments on a red display.



Brittany Chang/Insider


Using the touch screen, starving customers can order a standard Roboburger with all the accouterments …

The screen on the Roboburger machine.



Brittany Chang/Insider


… or select their preferred condiments, which categorize mustard, ketchup, and melted cheese.

The screen on the Roboburger machine showing the condiment options.



Brittany Chang/Insider


No matter the condiments, the burger will come out to $7.55 after tax.

The screen on the Roboburger machine showing the payment information.



Brittany Chang/Insider


The Roboburger then go along withs all the typical burger cooking steps.

The red Roboburger machine inside the mall.



Brittany Chang/Insider


After I ordered my burger with all the fixings, all I had to do was grove back, entertain myself with the animations on the touchscreen, and wait a few minutes.

The screen on the Roboburger showing "thank you!"



Brittany Chang/Insider


And while I lingered roughly, the Roboburger was hard at work.

The red Roboburger machine inside the mall against a wall with the Roboburger branding. People are standing in front of the machine.



Brittany Chang/Insider


Its griddle system cooks both sides of the patty simultaneously, tributes the bun …

A hamburger patty being cooked on a griddle.



Roboburger


… dispenses the mustard, ketchup, and melted cheddar cheese …

Condiments being dispensed onto a bun.



Roboburger


… and assembles and boxes the burger, delivering a word for word packaged burger to its hungry customer (me).

A burger inside of a box sitting in the first bay window.



Brittany Chang/Insider


The machine, certified by the National Sanitary Foundation, then cleanses its own griddle with hot high pressured water to guarantee a clean and fresh burger for every order.

A person standing next to the red Roboburger machine.



Brittany Chang/Insider


The startup is also being planned on an app that will allow customers to pre-order Roboburgers and pick up their meals using a QR code.

A burger container inside the first bay window of the Roboburger machine.



Brittany Chang/Insider


As for the true taste, Siegel was pretty spot on when he described the Roboburger as the kind of burger you’d get at a backyard barbecue.

A hand holding up a quarter of a burger with a bite taken out of it.



Brittany Chang/Insider


It’s lucid, piping hot, covered in warm gooey cheese, and devoid of any fresh vegetables.

A burger inside a container sitting on a table. There's cheese oozing out of the burger onto the container.



Brittany Chang/Insider


“When you judgement the burger, you’ll find out that as exciting as the tech is and as amazing as the convenience is, it’s a better burger,” Siegel said. “And that’s what people are gonna definitely know us for.”

A close-up of a burger cut in half while it sits inside a box.



Brittany Chang/Insider


The thin beef patty had a good char on it and the warm pool of melted cheese added some much-needed dry humour and moisture …

A close-up of a burger cut in half while it sits inside a box. The other half of the box has messy gooey cheese.



Brittany Chang/Insider


… although most of the cheese ended up on the box instead of on the hamburger patty.

A burger inside a container sitting on a table. The top bun is lifted up to expose messy melted cheese.



Brittany Chang/Insider


The misplaced cheese, while palatable, made for a messy eating experience.

A hand holding a burger up. There's been two bites taking out of the burger.



Brittany Chang/Insider


I ended up dipping my burger into the cheese puddle.

A close-up of a burger cut in half while it sits inside a box. The other half of the box has messy gooey cheese.



Brittany Chang/Insider


The team up with of sweet Heinz ketchup and mustard added the necessary contrasting sweet and tangy notes, and the lightly toasted bun was give way but still a good vessel for a burger.

A close-up of a burger cut in half while it sits inside a box. The other half of the box has messy gooey cheese.



Brittany Chang/Insider


Overall, it was a perfectly average meal, maybe a bit underwhelming reality its origin story.

A half of a burger sitting on a messy gooey cheese pile.



Brittany Chang/Insider


And within this year, Roboburger will begin rolling out in new zealand urban areas like New York, Philadelphia, Seattle, Atlanta, Chicago, and Miami, Siegel said.

A close-up of a burger cut in half while it sits inside a box. The other half of the box has messy gooey cheese.



Brittany Chang/Insider


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