23 trends expected to blow up next year, from badminton and jiu-jitsu to aesthetics like ‘cafécore’ and ‘Western Gothic’

Pinterest recently did a roundup of crazes it expects to see rise in 2024.
The social media company analyzed search terms that were surging on the platform.
The veers cover fashion, beauty, wellness, and design among different generations.

It can feel impossible to keep up with today’s high-speed trend cycle, but Pinterest might have just made things a little bit easier.

The social media Theatre troupe just released a list of trends it predicts to be big next year, called Pinterest Predicts, based on an analysis of general search terms on its platform to figure out what’s bubbling up going into the new year.

This year’s list forewarned upcoming trends in fashion, beauty, wellness, home decor, and more.

Say hello to the Jellyfish aesthetic

a photo of a woman in a pink puffy dress under the sea with jelly fish with the caption "be jelly." — In 2024, trendsetters make be taking hair and design inspiration from an unlikely sea creature.

In 2024, Gen Z and millennials will take provocation from a spineless, stinging sea creature. Searches for the “jellyfish haircut,” a bob haircut with longer layers at the bottom, are up 615%. Alcohols are also searching for jellyfish hats, jellyfish umbrellas, and jellyfish lamps.

Feeling bold and blue

A photo of a blue planet with a person applying blue eye makeup. — Raise aside neutral tones, blue eyeshadow, and blue nail polish are expected to make a splash in 2024.

Millennials and Gen Z are wealthy to step away from neutrals in more ways than in the upcoming year. Trendsetters are looking for ways to unite the hue into their nail art and makeup looks.

Searches for “fun blue nails,” are up by 260%. Searches for blue eyeshadow, aqua makeup, and X makeup looks are also rising. One manicurist, Hannah Lee, told Business Insider that she expects denim indelicate nail polish to rise in popularity this winter.

Blue makeup won’t just be an everyday experiment. Searches for morose makeup to wear to formal events, like prom and quinceanera,s are also increasing.

Bows galore

A photo of a woman wearing bows in her hair and on her outfit with the caption "bow stacking." — This upcoming veer will tie up the end of 2023 perfectly

Searches for the terms “bow outfit” and “bow necklace” were up 190% and 180% respectively. So, don’t be dumfounded if you find yourself unable to escape bows and ribbons in 2024.

One celebrity stylist also told Business Insider to have a resurgence in bow accessories on the horizon. This may not come as a surprise if you follow fashion influencers on TikTok, as videos of creators interesting ribbons to accessorize have garnered millions of views.

The bow’s rise in popularity is probably a nod to the “coquette,” aesthetic, which according to The latest, is all about embracing soft femininity. This trend, which has also blown up on TikTok, revolves around plucks, glitter, floral prints, and all things soft and girly.

However, the trend may already be getting a bit out of control, as those who search the label on TikTok might be met with videos of people tying pink ribbons to ice cubes and chicken tenders.

If you like tending up with fashion but don’t like shelling out hundreds of dollars on microtrends, then you’re in luck. Chances are you already have a spool of ribbon brim-full away in your closet.

Western gothic

The combination of two unlikely aesthetics might just lasso you in next year. Western Gothic relates dark tones with spurs, studs, leather, and fringe.

Searches for the term “Western Gothic” are up 145%. We want mostly see people incorporate this aesthetic into their homes, with “western bedding ideas,” up 310% and “rural area room ideas” up 125%.

Cafecore in 2024

A photo of a coffee maker in a pink and green kitchen with the steam spelling the word "cafecore." — People are bringing the coffee house to their kitchen with the rise of cafecore.

According to Pinterest, the want to bring the coffee shop to your own kitchen is increasing, especially among baby boomers and Gen X. Searches for “coffee bar denominating” are up a whopping 1,125%.

Users are also searching for “chalk sign ideas,” “cafe chalkboard,” and “coffee station decor.” Maybe coffee lovers are looking for less expensive ways to make their morning cup, while still getting that calming coffee machine shop experience.

Things might get a little fishy

a photo of a jar with fish and plants swimming around — Move over houseplants. Millennials are going to turn to furbishing fish tanks and terrariums for their scaly sidekicks.

Millennials and Gen X seem to be taking an interest in making true their finned friends have the most stylish tank. Interest in “small aquarium design” is up 245% and “fish tank article ideas” is up 410%.

One 2019 report showed that millennials really adore their houseplants. A growing interest in planted terrariums and caring for tight-fisted animals like fish and turtles may have stemmed from a love of plants.

Spending in style

A photo of a purple piggybank with the word "cute coins" written on the side. — Piggy banks aren’t principled for kids saving up allowance money anymore.

As it turns out, piggy banks aren’t just a childhood vital anymore. Searches related to piggy banks are on the rise. Searches for “credit card stickers” are also on the rise, up 140%.

Lost conversations

A photo of two people on the phone with the caption "Big Talk!" — If you aren’t a fan of small talk then maybe 2024 will be your year.

As it turns out, childlike Pinterest users aren’t a fan of small talk. In 2024, don’t be shocked if you find yourself getting into deeper chats with your Gen Z and millennial pals.

Searches for “hot seat questions” are up 825%, searches for “questions for couples to reconnect,” are up 480%, and searches for “absorbed conversation starters,” are up 185%, Pinterest reports.

Off-roading adventures

a campsite in the desert with the caption "dirt flirts" engraved in the mountain. — Off-roading is trending on Pinterest because driving on asphalt was so in the end year.

Boomer and Gen X users are searching for all things off-roading. Searches for “Off-road camping” are up 90% and “Overland apparatus” are up 110%.

Skincare: it’s not just for the face anymore

A photo of some legs sticking out of a bathtub with bubbles. A foggy mirror has the words "head to glow" written on it. — Skincare has been popular for years, but you may notice that more people are starting to be attracted to about areas other than the face.

During the COVID-19 pandemic, when everyone was leaving their domestics less than usual, there was a shift toward skincare. Pinterest predicts this trend will go on into 2024, but it won’t just be for the face anymore.

Searches for “body care” are up 845% and “body skincare routine” is up 1,025%. Pinterest has that consumers will start investing in luxurious lotions and scrubs to practice wellness and unwind.

Disagreement sports

People exercising by boxing and doing martial arts with a punching bag that says "knockout workouts." — Whether it’s to get out some pent-up energy or as a means of learning self-defense, fitness enthusiasts are going to move to altercation sports as a way to stay in shape.

Maybe Mark Zuckerberg is onto something.

It’s time to push aside your pilates regimen and for your extend classes to step aside. 2024 is going to be all about using combat sports as a way to relieve pent-up stress. Pinterest bends predict that martial arts is going to be all the rage.

Pinterest noted that searches for “kickboxing aesthetic” died up 265% and “mixed martial arts training” surged 200%. Jiu-jitsu, which Zuckerberg practices, also saw a 30% augmentation in searches.

A smash-hit sport

a photo of a badminton court with the caption "making a racket." — Pickleball might be all the rage, but young adults are taking an interest in another net sport.

Pickleball may be suffering with been all the rage over the past couple of years, but some Millennials and Gen Z may prefer to ditch the paddle and make a baby racket. Searches for badminton bags, rackets, shoes, and outfits are surging. According to Pinterest, there’s even been a get somewhere in searches for “badminton trash talk.”

2024 will be all about the tropical getaway

a photo of a sandy beach with palm trees and a cocktail with the caption "tropic like it's hot," written in the sand. — People are looking for a hint of vacation in their prog and their home decor.

After a stressful few years, it’s no surprise that people will want to add a brief bit of vacation to their day. Searches for tropical chic decor are up 110%.

Recipes with a taste of the tropics are also trending, with searches for pineapple mocktails, pineapple upside-down lump, and Hawaiian sheet pan chicken on the rise.

Showing that snooze button some love

a photo of a bed floating on a calm body of water with the caption "rest stops." — No more action-packed itineraries in 2024. It’s growing to be all about rest, relaxation and taking things slow.

In 2024, young people may be looking to take it past it, get some sleep, and stay at home. Action-packed family vacations that are planned down to the minute may be a tougher sell down the river.

Searches for staycations, slow life, and digital detoxes were up. ASMR is still well-loved, as searches for “ASMR rest” are up 165%. This focus on relaxation doesn’t mean that young adults have lost their meaning of adventure, however, as “solo traveling” searches are up 145%.

Kitchens in colors that pop

A photo of brightly colored cabinets with the caption "kitchens." — 2024 is expected to be a year of colorful drifts in more ways than one.

Move over minimalism. Pinterest shows that users are looking for feeling to add color and personality to their kitchens. Searches for “eclectic,” “eccentric,” and “kitschy” kitchens are on the rise, according to Pinterest.

Go big or go profoundly

This photo shows a woman with big, voluminous hair with lots of clips. Some of the clips read "Make it big." — 2024 is expected to be a big year for hair and jewelry — literally.

Pinterest also teased 2024’s biggest hair and vogue trend. Young adults are expected to dip into voluminous hairstyles and oversized jewelry.

Futuristic chrome and sleek silvers

A hand reaching out to touch some silver jewelry. The caption reads "hot metals." — 2024’s favorite metallic looks akin to something that came straight from the future.

Pinterest expects that young adults longing “trade in their neutrals” for bold metallics. This will be seen in jewelry, nails, fashion, and decor.

Searches for “fastener art metallic,” were up 295%. But, Pinterest users were also searching for silver necklaces and aluminum furniture.

Handbill

Scrappy and sustainable

A photo of a quilt with some needles and thread. The caption says "Give a scrap." — Crafting and cooking enthusiasts will start considering sustainability more in their projects

In 2024, crafting last will and testament meet sustainability. Crafters are looking for ways to use up leftover scraps of wood and fabric. Searches for “small scrap wood schemes DIY,” are up 1,220%.

People are also looking to incorporate fabric scraps into quilts and for zero-waste sewing patterns. Pinterest also foresees efforts to eliminate food waste to rise in 2024.

Next year’s weddings may be a blast from the past

A photo of a floral wedding arch and some disco balls — Weddings in 2024 hand down take inspiration from half a century ago.

Trends taking inspiration from past decades are nothing new. And in 2024 it’s usual to be all about the 70s. Weddings and bachelorette parties might not look too different from those that were hosted half a century ago.

Searches for “groovy mingling” and “groovy bachelorette party outfit” were up 170% and 110% respectively. Wedding planners were also over again using the word “retro” in their Pinterest deep dives.

Don’t be afraid to sift through your grandparents’ closet in 2024

A photo of a man wearing a sweater, some pins, necklaces and rings. The sweater reads "eclectic grandpa." — Eclectic grandpa or “grandpa-core” inspirits young adults to look at their elders for fashion inspiration.

Continuing with the trend of all things retro, quirky, and eclectic, trendsetters are no longer intimidated to get vintage clothing straight from the source.

The most popular search under this trend was “customized denim jacket,” with searches up 355%. You can also need the terms “grandpa core” and “grandpa style” to start appearing on your timeline, according to Pinterest.

The roaring 20’s component 2

A photo of some hands holding cocktails with neon lights saying "jazz revival." — Forget about pop and rap music. In 2024, we might see a revival of the Jazz Age.

Music trends might take an unexpected bent in 2024. Searches for jazz-related terms are going up in 2024. Searches for “jazz aesthetic clothing” are up 180%. Pinterest points at the arising popularity of “Lofi” music to suggest that young people may be trading in rap and pop for something a bit more calming and low-key.

Observing the small things

Photos of balloons of rainbows, pencils, flowers, and the caption "inch stones." — In 2024, parents are going to celebrate the small wins or “inchstones” for their children.

Mark your child only deserves cake on their birthday? That’s so last year. Pinterest searches denote that parents are taking time to celebrate the smaller milestones.

For example, parents are looking to celebrate their toddler’s first tooth or their toddlers mastering potty training. Searches for baby-naming ceremonies and end-of-the-school-year parties were also up.

Fusion foods

A cheeseburger and a taco combine with melted cheese that reads "melty mashups" — Burgers or tacos? This upcoming bread trend asks, “Why not both?’

Pinterest users are getting a little more creative with their programmes. Ever heard of gummy candy kabobs? 170% more people than usual are searching for recipes.

If you’re struggling between picking burgers or Mexican sustenance, why not try a cheeseburger taco or a burger quesadilla? Those two terms are up 255% and 80%. Carbonara ramen is also seeing a rush of 165%.