An Apple iPhone 6 phones are charmed out of a shipping box at a Verizon store on September 18, 2014 in Orem, Utah. Apple’s new iPhone 6 and iPhone 6 Plus go on sale September 20. (Photo by George Frey/Getty Corporealizations
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Over a third of consumers surveyed by UBS recently had “reasonably ear-splitting” interest in buying a folding smartphone, which the firm said is “particularly important for Apple ” and its iPhone.
“Price detritus the key hurdle in most consumers’ minds, while the adequate average premium vs regular smartphones surveyed to be c. US$400-500,” UBS analysts wrote in a note to investors.
“The inspect indicates greater willingness to pay a premium (c. $600) and generally higher interest among Apple buyers for foldable artifacts,” UBS added.
UBS said Samsung “dominates” intellectual property filings for folding display and device technologies, and the bank count ons “Samsung will lead the way for foldable adoption as a smartphones vendor.” But Apple is steadily working on the technology and UBS believes a enwrapping Apple product could come next year, although it said “2021 is more likely.” UBS thinks the foremost folding Apple product is more likely to be an iPad than an iPhone.
“This suggests that the industry pleasure need to work to further reduce costs for foldable mobile devices to take off as a products category,” UBS said.
The immovable’s survey also identified China as likely the most receptive of folding smartphones, which UBS said is “reminiscent of how it refer to larger displays smartphones adoption.”
– CNBC’s Michael Bloom contributed to this report.