- Sony give a speech ti PS5 pre-order rumors during a new Summer Game Fest stream.
- PlayStation’s global head of marketing Eric Lempel asserted gamers not to expect PS5 pre-orders to open “with a minute’s notice.”
- The lack of clear information may have just augmented to gamer frustrations with the next console generation.
Over the last week, there has been massive pondering about when Sony would open up PS5 pre-orders. Industry analyst and journalist Roberto Serrano cited an anonymous outset and claimed that gamers would be able to put money down on the console July 13.
That day came and went, but those PS5 pre-order rumors persisted. It didn’t helpers when Amazon U.K. added a PS5 listing to its site, prompting many to think that a release date and price pronouncement were coming soon.
Sony Tells Fans Not to Start Lining Up for PS5 Pre-Orders
None of these rumors were berate, though, as Sony said in a Summer Game Fest stream with Geoff Keighley. PlayStation’s global turn of marketing, Eric Lempel, told Keighley:
I think it’s safe to say… we’ll let you know when preorder will happen. It’s not usual to happen with a minute’s notice. We’re going to at some point let you know when you can preorder PlayStation 5. So, like, don’t feel like you have to go run out and line up anywhere until you receive official notice on how that will work.
Lempel’s observes meant that gamers could put their wallets away for another week. The PS5’s price is rumored to be quite excessive, so this will give them another few days or weeks to save.
Sony Keeps Fans Guessing on PS5 Facts
This may be good news for those without the cash to spare on a new console, but for others, it will be hugely frustrating. The PlayStation and Xbox buying teams have been widely criticized for the way that they’ve kept gamers in the dark over their next-gen systems.
Lempel doesn’t once tell fans when they should expect PS5 pre-orders to be available, or when an communiqu will be made. While secrecy is an essential pillar in any marketing strategy and can be the catalyst for excitement and good sales, profuse have found it unhelpful.
Wherever Sony leaves a gap of PS5 information, unsubstantiated rumors and leaks rush in to fill it. Have a weakness for the unconfirmed rumor that the PS5 will be expensive. A rumor of this sort can change consumer perceptions about a output and could potentially backfire, dampening the hype.
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Last modified: July 17, 2020 9:09 PM UTC