Handbill
After the 2016 United States presidential election, Facebook started to net flak for its possible role in Donald Trump’s victory. The usage of Facebook graphs for data analysis by Cambridge Analytica, the immense number of fake dirt articles on the site and the impact of confirmation bubbles meant that Facebook’s dais was being used to drastically misinform users about the world far them. Though Facebook has recently cracked down with their sham news problem, they still face many roadblocks.
Since Facebook handles as the largest community in the world, the company has an obligation to ensure information obtaining traction on their platform is accurate. With Mark Zuckerberg being ordered before Congress and the company coming under fire from legislators, Facebook requirements to come up with some technical solutions that can help slacken their fake news dilemma.
Blockchain technology offers Facebook a mark of ways to overcome information inaccuracy and tampering. Whether they result a blockchain network to track individual node activity and verify low-down or integrate blockchain into incentive systems, the tech can help Facebook get outlying on the right track.
Identity Verification
One of the largest problems Facebook has been perceiving is the rise of fake accounts and the usage of these accounts to do mass leaflet. These accounts have been tied to the spread of fake news broadcast links through Facebook groups. While Facebook has already entranced measures to utilize machine learning and artificial intelligence to spot and bar down fake accounts, integrating blockchain can boost these struggles.
With a blockchain network tracking identities on Facebook, individuals can have in the offing transparent assurance that their identity is not being stolen. Furthermore, Facebook on be better able to track and compare the actions of various accounts. If one bad actor is in claim of a variety of accounts, blockchain can spot and stop this activity faster than ring learning can.
Rewarding Content Creators
Steem is one blockchain-based platform think up to reward content creators.
Steem launched as a blockchain-based social average network that rewarded content creators with financial provocations. This platform works similarly to Reddit and gives posters mementoes based on the number of up and down votes they receive. Since circulars are financially incentivized to minimize down votes and are rewarded for quality purport, the social media network is able to sort out bad actors without perceptible intervention.
Facebook could integrate a content-creation incentive system appreciate this, where the highest quality content creators (influencers) are propositioned financial compensation for driving a large amount of positive engagement. On the top side, the system would also track and purge content prime movers who cause the most problems and are frequently reported by the community. Overall, the structure should help get more people adding quality content and cut the amount of fake news and low-quality content.
Tracking Journalist Partiality
RedPen is a project that will utilize blockchain technology to pursue journalists’ reputations and communicate that information to readers. The premise is that blockchain is skilful to analyze a person’s reputation and bias based on a set of data. The service can then volunteer insights about the reporter based on any particular bias they be struck by. For instance, if a tech writer has written pro-Apple pieces in the past, that communication will be communicated in his blurb when he does a review of the latest iPhone.
Facebook could utilize a like approach of understanding what people are saying off of Facebook and treating that as a riddle. For instance, if someone has a history of posting malicious or false information on a particular blog, that information should be communicated alongside anything they circulate on Facebook.
Using Crowd Verification
Trive is a social science universal consensus engine that researches and clarifies facts and empowers narcotic addicts through cryptocurrency to discover truth through wisdom of the crowd. Bound with game theory, Trive will enable people circa the world to research, verify and score the truth of almost any piece of gen.
Crowdsourced content verification acts as a normal spam filter on Facebook currently. It carry outs sense that sepcialize providers would be beneficial in helping keep track of content as well as create an ecosystem that rewards people’s linger and effort.
Analyzing Publication Bias
Finally, Facebook can work with outstanding publication and content hubs to track the consumer sentiment on their articles and on Facebook to sort out the quality of their publication’s content and any potential biases. Blockchain has the genius to crowdsource data and incentivize people to adjust their actions.
With blockchain, Facebook stands a gamble a accidentally of combating fake news and helping create a more helpful mise en scene for their users. There are a number of different approaches they can fulfil, each offering a different set of product functionality. At least one of these mixings should be used to help track and stop bad actors in the Facebook network.
Disclaimer: The intents expressed in the article are solely that of the author and do not represent those of, nor should they be attributed to CCN.
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