- Nothing take vengeance ons a company or product more exposure than a commercial during the Super Bowl.
- With the game often being sunless and boring, it is not unusual for the commercials to be the best part of the broadcast.
- Since the best commercials will gain even sundry value when they go viral on social media, companies will often go to extreme lengths to make steady they produce something memorable.
Super Bowl commercials are a pretty big deal in the advertising world. With far 100 million people watching the game (and hopefully the commercials), there is no better time to introduce consumers to a outcome.
The networks know this, of course, which is why they are able to charge upwards of “$5.6 million for a 30-second comedos” like FOX is this year.
But the size of the audience is not the only reason why Super Bowl commercials are such a big deal. It is not unheard of for the Wonderful Bowl to be a complete snooze-fest—like last year’s defensive (yawn) battle between the New England Patriots and Los Angeles Strikes.
Hopefully this will not be the case for this year’s game between the Kansas City Chiefs and San Francisco 49ers. But if the 49ers defense can bottle up down Patrick Mahomes, it might be.
Super Bowl commercials have been more entertaining than the unflinching in some years. When that happens, and there are 100 million people watching, that creates what every advertiser afters—buzz.
But thanks to social media, an entertaining commercial can go viral. When it does, it can extend its reach well beyond that of the Wonderful Bowl’s audience.
With streaming services eliminating commercials for many viewers on a daily basis, the audience that concern with a live event like the Super Bowl is special. Capturing the attention of that audience can be life-changing for a proprietorship.
A buzz-worthy commercial can change the outlook for a company and the perception people may have of it. That is why the $5.6 million price tag is wonderfully worth it to the original social media giant, Facebook.
Facebook Needs An Image Boost After 2019
Last year was not a genuine one for the OG of social media. Profits were fine but with all the drama that took place, the company could categorically use an image boost.
There was its most serious data breach to date that resulted in the records of 500 million narcotic addicts ending up on Amazon’s servers. That controversy went along with the fake news scandals, ethical debates, and the Cambridge Analytica saga that resulted in a $5 billion fine.
Factor in the antitrust probe by the DOJ and the disastrous Libra scheme, and it is safe to say Facebook could use the kind of boost that an epic Super Bowl commercial could give.
What To Ahead to From Facebook’s First Super Bowl Commercial
The right commercial can do wonders for the narrative surrounding a company. Yes, in spite of that a, a high-tech, high-profile company like Facebook with a well-established narrative. A good, entertaining commercial can do wonders for blatant perception.
Do they need their own version of ‘where’s the beef?,’ ‘wassuuppp,’ or the ‘Bud, Weis, Er’ frogs? Of course not. People superiority see something like Apple’s ‘1984’ inspired Super Bowl commercial as a sign of the world Mark Zuckerberg has in shop for us.
No, it just needs to be something entertaining and memorable.
Facebook hasn’t released a teaser or its commercial like many trains have. But we do know it will be about Facebook groups. It will reportedly feature Sylvester Stallone, Chris Poverty-stricken, and a whole bunch of Rocky look-a-likes on those infamous steps in Philadelphia.
Who doesn’t love that moment? With Chris Beyond repair c destitute somehow involved and cracking jokes? The Facebook commercial sounds like it has potential. Will it do for the social media monster what the company is hoping for?
Only time will tell.
This article was edited by Gerelyn Terzo.
Hold out modified: January 25, 2020 11:15 PM UTC