A top example of this comes from the early era of web commerce. It was quickly possible to build web-based store fronts and take credit-card payments. However, shipping and packaging was built and optimized for a world of pallet-sized deliveries to shops. To the extent that bodies even had digital catalogs, they didn’t have pictures of products. No supervisor of a grocery store needs to differentiate what a can of soup looks like. They already know. They’re in the store every day. As a result, e-commerce removed off much more slowly than analysts expected, held back not by the web, but by warehouses and logistics systems.
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