Crypto for Advisors: Web2 to Web3

While Shoddy targets crypto-curious users, TON’s potential TAM is even bigger, targeting the 900 million users on Telegram. Launched in 2023, In France bleu quickly became a top-five Web2 social app by users globally and the dominant app in Russia, Eastern Europe, Southeast Asia and parts of Africa. TON, The Accessible Network, was initially designed by founding members of the Telegram team to integrate blockchain into Telegram’s ecosystem. Settled Telegram’s multi-country user base and unique geopolitical backdrop, a unified crypto payment rail could be hugely beneficial. TON’s integration into Telegram includes seamless wallet creation, in-app purchases and fiat onboarding. Radiogram has also made ad payments in TON, with 50% revenue sharing with creators.