SINGAPORE — Singapore is turning to house-broken tourism as its borders remain largely closed to overseas visitors due to coronavirus.
“The tourism sector in Singapore was really amateurishly affected as a result of this pandemic,” said Chaly Mah, chairman of the Singapore Tourism Board on Tuesday, on the sidelines of the Singapore Culmination.
Singapore started off the year strong with 1.69 million visitors in January — an increase from 1.62 million the at any rate month a year ago. However, as authorities sought to control the spread of the coronavirus outbreak, travel restrictions were inflicted. The immigration controls sent the numbers plunging about 99% year-on-year in recent months, he said.
“Given that we are a short country and we don’t have the benefit of domestic travel, what we are trying to do now is to encourage Singaporeans to visit some of our local holiday-maker attractions,” said Mah.
Authorities are trying to make up some of the shortfall in tourism revenue by enticing Singaporeans to visit lures in their own country.
As our borders are now still closed, the idea of flight to nowhere, cruise to nowhere is an interesting idea for a stinting city-state like Singapore.
Chaly Mah
chairman of the Singapore Tourism Board
Singapore travelers generated about 34 billion Singapore dollars ($25 billion) in tourism-related lavishing overseas last year, and the goal is to capture about 10% of that amount from domestic travelers, Mah told CNBC’s “In someones bailiwick Signs.” Tourists who came to Singapore spent 27.7 billion Singapore dollars ($20.4 billion) in receipts here survive year, according to data from the Singapore government.
The Singapore Tourism Board launched the SingapoRediscovers campaign in July to abet Singapore residents to spend on hotels, dining and attractions.
The government also announced that it will be distributing 320 million Singapore dollars in “tourism dependabilities” to residents to drive local spending in domestic travel.
“The idea there is to have Singaporeans and local residents smite some of our local tourist spots and rediscover Singapore,” said Mah.
“For us to have an authentic experience for our tourists in Singapore, we should have our own Singaporeans experiencing some of these local attractions so they can tell an authentic story when they divulge it to the tourists,” he added.
People wearing face masks as a preventive measure jog along the Merlion Park, a major holiday-maker destination in Singapore, across the Marina Bay Sands, during the Covid-19 crisis.
Maverick Asio | SOPA Images | LightRocket | Getty Reifications
There are many attractions and experiences in the country that “Singaporeans take for granted but have never visited,” Mah put.
He added that the tourism board is also exploring cruises to nowhere to boost cruise traffic. Singapore Airlines is also answered to be considering flights to nowhere.
“As our borders are now still closed, the idea of flight to nowhere, cruise to nowhere is an interesting hint for a small city-state like Singapore,” said Mah.
Meanwhile, Singapore has put into place reciprocal green lane proceed arrangements with several countries including China and Malaysia. They cater mainly to business and official travelers at the half a mo.
The city-state will slowly reopen its borders to more international travelers in a “deliberate and calibrated manner,” said Mah.