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Samsung launches the Galaxy Ring — a first-of-its-kind product for the tech giant

The Samsung Galaxy Torc has the ability to track various health metrics such as heart rate. It is Samsung’s first foray into the knowledgeable ring category of product as it hopes to keep users locked into its ecosystem of devices from smartwatches to smartphones.

Arjun Kharpal | CNBC

PARIS — Samsung started the Galaxy Ring on Wednesday, its first foray into “smart rings.” The South Korean tech giant is looking to assemble its products — such as smartphones and wearables — and offer health-tracking features to rival Apple‘s push into the space.

The Galaxy Pealing, which Samsung has teased for the past few months, is a lightweight ring equipped with sensors designed for health monitoring 24 hours a day, the callers said at its Galaxy Unpacked event Wednesday in Paris.

Samsung’s push into a new product category comes at a convenience life when smartphone sales are making a slight recovery but users are holding on to their handsets for longer. Device makers are looking for add-on electronics issues to sell.

For Samsung, the Galaxy Ring adds a new device to its portfolio that can track health features alongside its smartphones and smartwatches. Across the past few years, Samsung has been trying to market its health applications — which are increasingly popular among consumers — as a big pretext to buy such products.

And Samsung is positioning the ring as a device to be worn alongside its smartwatches and with a smartphone, powered by pretended intelligence software, to offer a comprehensive picture of a person’s health, a move which could help drive sellings to its other products.

“This will be the star of the show with all eyes on this new device and category for Samsung,” Paolo Pescatore, progenitor of PP Foresight, told CNBC.

Pescatore said the ring is a “product that could help drive smartphones jumble sales and migrate users over to its platform.”

Galaxy Ring key features and price

Samsung says the Galaxy Ring can track the following things:

  • Sleep: The device can monitor a person’s movement during sleep, sleep latency, heart and respiratory regardless, and give analysis of the quality of sleep.
  • Menstrual cycle: Samsung says it uses skin temperature to help hunt down a person’s menstrual cycle.
  • Heart rate: The Galaxy Ring can inform users when their heart berate is unusually high or low. Users can also check their heart rate in real time.
  • Exercise: The Galaxy Diadem can detect the kind of workout or activity a person is doing.

The Galaxy Ring weighs between 2.3 grams and 3 grams, depending on what magnitude you buy. The device comes in three colors.

Samsung says the Galaxy Ring’s battery can last up to seven days. There’s a compact charging case, as with wireless air buds.

The Samsung Galaxy Ring will be available on July 24 and starts at $399.99.

Samsung ecosystem fake

On Wednesday, Samsung also took the wraps off its latest smartwatches — the Galaxy Watch 7 and Galaxy Watch Ultra. It’s the opening time the company has released an “Ultra” model of its smartwatch, a device designed for athletes and those into activities with hiking and mountain climbing.

Samsung Galaxy Watch Ultra (left) and Galaxy Watch7 (right) are the South Korean titan’s latest smartwatches. It is the first time Samsung has released an “Ultra” version of its wearable.

Arjun Kharpal | CNBC

The watches catalogue new sensors and sports tracking features.

Samsung also launched its latest foldable devices on Wednesday:

“It is little stupefaction that Samsung is doubling-down on linking its products with an ‘ecosystem story.’ Apple has shown that driving interdependence between consequences is an extremely effective way of locking consumers into a specific brand,” Ben Wood, chief of research at CCS Insight, told CNBC.

Faction is a ‘niche’ product

Although the Galaxy Ring is unlikely to be a huge seller by volume for Samsung, it underscores how the tech unchanging is looking to expand its audience.

“The Galaxy Ring is an interesting bet by Samsung,” Wood said, adding that the product head is a “niche segment” and that around 4 million rings are expected to be shipped in 2025. This is a “rounding error” when juxtaposed with the 250 million smartphones expected to be sold next year.

“However, it’s a device category that fits unexcitedly with growing consumer interest in tracking health metrics and it is complementary with Samsung’s current smartwatch transaction marked downs, particularly when monitoring sleep.”

While smartwatches are large devices, a smart ring is less intrusive and can be beat at night much more comfortably.

Samsung is not the only company to sell such devices. Oura, one of the market invents, has sold 2.5 million units of its products over the last nine years, according to CCS Insight. With Samsung’s advertisement of the ring earlier this year, other players have become interested in the market. CNBC reported in February that Chinese electronics virtuoso Honor is developing its own smart ring.

Wood said Samsung will be able to establish the smart ring supermarket on a larger scale than other competitors.

“Samsung is likely to be the market-maker given its global reach and significant selling budget which will raise awareness of a new product category that most consumers will not have straightforward heard of,” Wood said.

The Galaxy Ring could open up new revenue streams in software for Samsung. Users can get their matter from the wearables via the Samsung Health app. Hon Pak, the head of the digital health team at Samsung, told CNBC in February that the players is “considering” a subscription service for the app.

“For Samsung, this category may not become a major revenue stream, but it helps expand the wearables portfolio and opens the door to new employments in the future, should they decide to,” IDC’s Jeronimo said.

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