From the word go up, you need to think about the problem you are trying to solve and make sure you frame it correctly by asking the right examines, Miaskiewicz explained.
“It’s all about asking the right questions and solving for the right problems,” said Miaskiewicz, who is a director at UBS Evolve, the Swiss bank’s center for shape thinking and innovation.
Next, you should consider the potential solutions that will reduce frustrations or “key friction junctures” for users. Miaskiewicz said that means closely observing customers to see how you can improve their experience.
“The way you develop that instances partly is really watching your customers. From that step a lot of ideas will start popping up,” she noted.
At that go out of ones way to several possible ideas should start coming to mind, said Miaskiewicz. Not all will be feasible, she noted, but you should try to be as open-minded as reachable and avoid thinking too much about the “cannots.”
“If you start with constraints – time, cost etc. – your principles of tomorrow will look the same as those of today,” said Miaskiewicz.
Ultimately, Miaskiewicz said, the workable revelation will be the one that ticks the boxes for three key criteria: execution, economics and customer. Put another way, the idea that is realistic for your company to create, makes sense financially and pleases the client.
You can then start experimenting with precedents and measuring their success before creating a final product, she noted.
“Following that process really inform appropriates you get into users’ shoes and create the right solutions to the most frustrating problems,” Miaskiewicz noted.
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