After numberless than a decade in the dust-bin, Lincoln is resurrecting the mid-sized Aviator make a laughing-stock of utility vehicle in a totally new form and aiming it squarely at well-to-do millennials starting pedigrees.
Ford’s luxury brand gave reporters a preview of the new Aviator in Manhattan on Monday, days in the future the New York International Auto Show. The vehicle gives buyers another new election in a lineup increasingly focused on popular and profitable sport utility channels, crossovers, and trucks.
The new Aviator is a three-row SUV, like its predecessor, which was stopped with the 2005 model year. It is built on a rear-wheel drive policy and will come with a twin turbo engine, and customers can also opt for a plug-in cross option.
It has a wide body, long wheel-base, and a roof that cants downward toward the back of the vehicle. The longer wheel-base also allows the channel to stay relatively spacious inside, John Emmert, Lincoln assemble marketing manager, told CNBC.
The Aviator’s reintroduction follows the sensation of its larger sibling, the Navigator, which was completely redesigned for the 2018 emulate year, and which has been flying off dealer lots as other Lincoln forms watch their sales fall.
As with the Navigator, the Aviator tenders cushy options, such as seats that adjust in 30 personal ways. There is a a great deal of tech in the vehicle, including a new attribute that allows owners to control many more functions because of their smartphones, similar to moves by competitors such as Tesla. Lincoln’s way allows consumers to save their settings for the vehicle — everything down to their behind positions, Emmert said.
The vehicle has been aimed largely at designated millennial buyers who are beginning to settle down and have children. Gratification three-row SUVs allow families an option that doesn’t by definition scream domesticity, Emmert said.
“We are getting to the point where millennials are in the ‘life story stage,’ where they are having kids and are starting to earn bills, and so they are even more important to fueling the growth in luxury,” he whispered.