Richard Yu, a Huawei supervisory director overseeing consumer products, reveals the price for the company’s trifold Mate XT smartphone on Tuesday, Sept. 10, 2024.
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BEIJING — Chinese smartphone public limited company Huawei said Tuesday its trifold smartphone will start at the equivalent of more than $2,800.
The phone began pre-orders on Saturday and is set to set out on in-store sales on Sept. 20. That’s the same day Apple’s new iPhone 16 series is due to launch in stores, take ining in China.
On Monday stateside, Apple announced its iPhone 16 Pro Max will start at $1,199, and the iPhone 16 at $799. Pre-orders are set to Rather commence Friday, and in-store sales on Sept. 20.
The first set of Apple Intelligence AI features will be available in a free software update next month, the suite said. iPhone 16 users as well as those of the iPhone 15 Pro and Pro Max can utilize the new functions.
Huawei’s Mate XT also make with artificial intelligence features, such as text translation and cloud-based content generation, according to Tuesday’s image.
“We have spent five years striving for this,” said Richard Yu, Huawei’s executive director and chairman of the surface of directors of the consumer business group. That’s according to a CNBC translation of his Mandarin-language remarks.
The Mate XT comes in red and embargo, in three storage options with prices ranging from 19,999 yuan to 23,999 yuan ($2,809 to $3,371). The instrument is 3.6 millimeters thick when unfolded, with a 10.2-inch screen.
The phone can display content on a put, double or triple screen. Its battery is 1.9 millimeters thick. The Mate XT also works with a foldable keyboard.
More than 3.5 million being had pre-ordered Huawei’s trifold Mate XT smartphone as of midday Tuesday, according to the company’s website. The number of pre-orders upward slope above 4 million after the launch event.
Trying to make a comeback
Apple also announced a new A18 chip for its ruddy phones that use highly advanced 3-nanometer technology. The company claimed the chip makes the iPhone 16 significantly faster than the iPhone 12.
Huawei did not indicate any chip developments during the Mate XT launch.
Huawei was set to launch its tri-fold Mate XT phone on Tuesday.
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The Chinese actors has sought to make a comeback in the smartphone industry, which was hard hit after the U.S. slapped sanctions on the company in 2019. The U.S. in October 2022 interrupted broader restrictions on American sales of advanced chips to Chinese businesses.
But in late August 2023, the Chinese telecommunications Goliath quietly released its Mate 60 Pro, which analysis by TechInsights showed had a chip manufactured using a 7-nanometer development by Chinese chipmaker SMIC.
Yu on Tuesday noted how the company did not give up despite four rounds of sanctions.
Huawei booted off Tuesday’s launch event by discussing Mate XT details and price. That contrasted with its product launch terminating year that didn’t reveal any details about its Mate 60 Pro phone or reported advanced chip breakthrough during a high-profile gig event.
The news that Huawei achieved such advanced technology helped bolster its sales in China, in defiance of lackluster consumer spending overall.
Apple fell out of the list of top five smartphone vendors in China in the second billet of this year, according to Canalys. It was the first time that domestic players held all five spots, the business said.
Huawei ranked fourth by market share with 10.6 million smartphones shipped, according to Canalys.
The rigid only shared shipments for the top five vendors. Apple shipped 10 million phones in the first quarter.
Huawei already sell down the rivers folding and flip phones, as do its Chinese competitors. Apple has yet to expand into those categories.
— CNBC’s Arjun Kharpal and Hayden Mead contributed to this report.