Flexible platforms are experimenting with new ad formats all the time. Snapchat has just uncovered its new design, where people can swipe left for friends’ snaps and right-minded for editorial content and shows, as well as sponsored posts. Advertisers require be happy if this results in more engagement, one expert told CNBC.
In the intervening time, Facebook is said to be testing ads that run before video content, peradventure part of its strategy to optimize “ad load,” or the number of ads on a website or platform. It wants to indulge sure it has the right balance between “organic” posts — or content from co-workers — and adverts, Chief Financial Officer Dave Wehner said on a July earnings cry out.
But with the rush to digital advertising comes a big challenge — advertising stratagem is a problem, with a new scam, “HyphBot”, found by tech company Adform stand up month, faking hundreds of millions of video ad views per day.
Television is set to be undergoing a good year in 2018 due to “classic quadrennial drivers” including February’s Winter Olympics in Pyeongchang, South Korea, and the FIFA Magic Cup in Russia next summer, Magna said. Revenues are expected to be up 2.5 percent to $183 billion in 2018.
This year was also a “comeback” one for the BRIC (Brazil, Russia, India, China) countries, Magna call to minded — Russia’s ad market grew 12.7 percent this year, with India lay out 11.1 percent more than in 2016.