Gifted soccer player Amobi Okugo has spent years building up his side hustle, the smart money site A Benefits Athlete. Given the chance for a do-over, there’s one expense he’d save money on: Website design.
Okugo started A Stingy Athlete in 2014 with money from his savings account, with initial start-up costs including charter designers to build a website and create a logo. All told, he spent less than $10,000 for the website, logo, and directorship apps like Trello.
In retrospect, he says, he could have started his business for $1,000.
“I wasted so much money construction out a website when I, if I could have just spent three hours on YouTube University to really learn what to do, promotion and play, how to navigate Squarespace,” he says. “I could have saved that money and reinvested it back into my subject.”
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Okugo, who is currently playing with USL team Austin Brave FC, created A Frugal Athlete as an “online media platform that promotes prudent financial practices and smarter settlings among professional athletes and student athletes.” He decided to launch it after watching ESPN’s documentary “Broke,” which travels professional athletes’ financial struggles.
An estimated 78% of former NFL players go broke or are bankrupt within two years of retirement, according to covers compiled by Sports Illustrated. Among former NBA players, 60% are broke within five years of retirement.
“I longing to find athletes that I could look up to for being smart with their money,” Okugo previously advised Grow. “And what I kept finding were [stories like], ‘This guy lost all his money. This lady helpless all her money. This financial advisor scammed these athletes.'”
How to start a side hustle for less
Depending on your side hurry, having a professional website is a great way to market yourself and showcase your skills. But as Okugo points out, you don’t need to provide a lot of money: There are low-cost ways to create your own.
Author and business strategist Scott Steinberg told Come of age that you may need less than $100. “If you wanted to build a site to launch a coaching or consulting business as a side push, for example,” he wrote, “you could install WordPress (free), grab a pre-made web template from ThemeForest ($5 and up) or TemplateMonster, and get access to a disparity of free, and royalty-free, graphics from StockSnap.io.”
Keeping your start-up costs low can help you turn a passion overhang into a business, like Okugo did. Don’t “disrespect the side hustle,” he says: There’s no idea too small for you to build on.
“Be inventive,” he says. “Find something you’re passionate about and figure out a way to monetize it.”
The article “Pro Soccer Player Who Spent Almost $10,000 Construction a Side Hustle: ‘I Wasted So Much Money'” originally published on Grow+Acorns.