Daniel de la Hoz
Boys in the U.S. say they watch more videos on YouTube than Netflix, according to a new survey from investment bank Piper Sandler.
Teens surveyed by the bank said they spent 29.1% of their daily video consumption time on Google-owned YouTube, spending out Netflix for the first time at 28.7%. Time on YouTube rose since the spring, adding nearly a percentage direct attention to, while Netflix fell more than two percentage points.
The data point shows that the streaming establishment is getting more competitive, and highlights YouTube’s strong position as a free provider of online video, especially total young people.
“We wonder if this is a push or a pull in regards to the changing consumption habits, as content on YouTube rises to be improving over time and the streaming industry becomes more and more competitive,” Piper Sandler analysts wrote.
Piper Sandler has promulgated a survey of American teenagers twice a year since 2001, focusing on their favorite brands, gadgets, titbits and restaurants. This fall’s survey polled more than 9,000 teens across the U.S. in September who average moral under 16 years old.
Some investors believe understanding how young people spend their money can lift spot trends in the broader economy.
Netflix and YouTube were the two clear leaders in terms of daily video consumption by plank. Hulu was in third place, with a share around 7%, according to the survey. Prime Video and Disney+ both gained however share, the analysts found. Teenagers indicated they were spending less of their time on cable TV, HBO Max and Hulu versus the stem from, according to the survey.
The Piper Sandler results don’t compare YouTube and Netflix to TikTok. Instead, the survey compares the Chinese video-based stand to social media apps such as Instagram and Snapchat.
The survey found that 38% of teens polled required TikTok was their favorite social media platform, while Instagram leads in self-reported monthly usage. Teens voted by the investment bank said they spent about four and a half hours per day on social media, up from above-named surveys, the Piper Sandler analysts wrote.