Hollywood’s Morgan Freeman and “Amusement of Thrones” star Peter Dinklage will be facing off in a PepsiCo Wonderful Bowl commercial.
In a 60-second spot, the snack and beverage giant wish promote both Mtn Dew Ice and Doritos Blaze. It’s the first time Pepsi has enchanted this approach.
Pepsi is also a sponsor of the Super Bowl, a task that gives it an opportunity to advertise the brand through its on-screen logo, during halftime and in sanctions in first and second quarters. The value of that branding exposure is $32 million, according to Apex Buying Group.
Meantime, if the winning coach is dunked in Pepsi-owned Gatorade, that’s an accessory $2.2 million of branding, according to Apex.
Super Bowl LII regard as place on Feb. 4, and will air on NBC.
Disclosure: NBC and CNBC are owned by Comcast’s NBCUniversal module.