Levi Strauss tolled its initial public offering at $17 per share, the company announced late Wednesday.
That number comes in extreme than the expected range, valuing the iconic denim company at about $6.6 billion and bringing its total evoke to about $623 million.
The company was expected to price its offering of about 36.7 million Class A shares between $14 and $16.
The property is expected to begin trading Thursday on the New York Stock Exchange under the symbol “LEVI.”
Earlier Wednesday, CNBC reported that the IPO was more than 10 obsoletes oversubscribed.
The 166-year-old company first went public in 1971, but has been private for the last 34 years.
All through the last 10 years, global jeans sales have climbed at a 3.5 percent compounded annual flowering rate, slower than the entire apparel category, according to Bernstein analyst Jamie Merriman.
The newly every Tom company hopes to improve market share with women, on the internet and in China. Its men’s business accounted for $4 billion of Levi’s $5.6 billion 2018 gross income, while just 3 percent of its revenue came from China.
— With reporting from CNBC’s Leslie Picker, Courtney Reagan and Tom Franck.