GMC liking sell a new line of off-road packages for its trucks and SUVs that intentions to take advantage of recent enthusiasm for dirt-worthy utility vehicles as the total consumer shift toward SUVs and trucks continues unabated.
The AT4 case is positioned to lure customers away from competitors that should prefer to been raking in cash in recent years, such as Fiat Chrysler’s victorious Jeep brand, and the somewhat unexpectedly popular Ford Raptor off-road pickup, which began with a little team within Ford working with a modest budget.
GMC bare the AT4 package on a GMC Sierra full-size pickup truck at an event in New York on Monday. It devises to sell the package across its line, GMC said.
GMC is typically known for merchandise trucks that share much of their DNA with Chevrolet, but step high-end trims and other features. Chevrolet released an off-road-ready adaptation of its mid-size Colorado pickup called the ZR2 in 2017.
Ford has also been grading up its selection of more rugged vehicles with a planned Ford Bronco, and a still-unnamed smaller off-road SUV.