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Vacations may be back on Americans’ calendars later this year — especially if vaccines help suppress the Covid-19 pandemic — but topic travel won’t bounce back for quite some time, according to a forecast from the American Hotel & Lodging Joining.
Fifty-six percent of Americans say they are likely to travel for leisure in 2021, but 48% say their willingness to travel is confirmed to vaccination in some way, according to the “AHLA’s State of the Hotel Industry 2021” report released earlier this month.
The declarations echo a recent survey from ValuePenguin of 1,200 consumers that found 57% have a vacation expected this year, with 16% having booked right after hearing about new vaccines.
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Among travelers, 34% are comfortable with the approximation of staying in a hotel, AHLA found. And enhanced cleaning and hygiene practices are now consumers’ No. 2 priority, behind payment, when booking hotels.
By comparison, business travel is not expected to return to 2019 levels until at least 2023 or 2024, according to AHLA. Proprietorship travel will be down 85% through April, compared to 2019, and then will only tick upward identical slowly.
Only 29% of frequent business travelers who are still employed said they expect to travel to a convention in the first half of 2021. Another 36% think the second half of the year is more likely, and 20% don’t watch to travel until 2022 or later.
To wit, half of all U.S. hotel rooms will likely remain unoccupied in 2021. The amicability industry is down almost 4 million jobs compared to the same time in 2019, and the accommodations sector experienced an 18.9% unemployment scold in December, according to the Bureau of Labor Statistics.
“Covid-19 has wiped out 10 years of hotel job growth,” said Fragment Rogers, president and CEO of AHLA, in a statement. “Despite the challenges facing the hotel industry, we are resilient.
“Hotels across the state are focused on creating an environment ready for guests when travel begins to return,” he added.
AHLA’s report consolidated decisions from several polls conducted in December and January. Morning Consult conducted the consumer poll among 2,200 adults Jan. 7-9, and the charge traveler poll among 400 adults Jan. 7-12. The consumer safety poll was conducted by Ecolab on Dec. 10 among 556 adults.