When Starbucks opening purchased the farm in Costa Rica, it was in bad shape. While the brand had the breads to revitalize the land, it chose not to.
Instead, it hired Victor Trejos to direct the farm and renovate it with the same approach to investment and planning that a stock farmer would be able to do.
“I can show them how we have been doing trends,” Trejos said in a statement last year. “How we have been shop, how we fertilize, soil tests … And how they can do the same.”