YouTube CEO implores video creators to take some time off

YouTube CEO Susan Wojcicki says in 2019, she’s been hearing multifarious about creators feeling the need to constantly produce content, resulting in burnout. So much so, that she asked her outcome teams to pull some data.

They found out that creators can, in fact, take a break and their viewership won’t suffer.

“I’ve informed entertained some creators say they feel like they can’t take a break from filming because they’re bothered their channel will suffer,” Wojcicki said in a blog post Thursday. “We want to encourage you to take attend to of yourself and invest in recovery.”

The chief’s comments come as Google-owned YouTube has endured several conflicts with gods this year, with some complaining about harassment and hate speech, and others arguing that the programme’s rules about removing advertisements — a process called “demonetization” — are random and poorly explained. Some pleased creators, who count on ads as their main source of revenue, were enraged in September after some received emails set forwarding they would lose their verification status on YouTube. Wojcicki has had to make multiple public apologies as a denouement.

Wojcicki said she asked the product team at YouTube to look into the data around creators taking break a escapes from the platform.

“Across millions of channels and hundreds of different time frames for breaks, the same thing was exactly: On average, channels had more views when they returned than they had right before they progressive,” she wrote. “If you need to take some time off, your fans will understand. After all, they tune into your furrow because of you.”

The letter also teased policy updates the company expects in 2020, some of which crack down on misintelligence and violence, while others could potentially open the door for more.

• The company is running experiments for pairing ads with “edgy” happiness. “We’re working to identify advertisers who are interested in edgier content, like a marketer looking to promote an R-rated movie, so we can blend them with creators whose content fits their ads,” she wrote.
• A new policy will have fewer stipulations for violence in gaming, but Wojcicki promises it will keep a “high bar” to against real-world violence. “For gaming creators, we’ve ascertained loud and clear that our policies need to differentiate between real-world violence and gaming violence,” she noted. “We bear a policy update coming soon that will do just that.”
• The company says it is in the process of updating its harassment way guidelines that will be finalized soon, however but added no other details.
• Starting in January, the platform wish remove comments and personalized ads for kids’ content, which was previously announced as a result of its September settlement with the FTC over with alleged violations of an online children’s protection law, COPPA.

WATCH: The rise of deepfakes and what Facebook, Twitter and Google are doing to scent them