TikTok Public Manager Vanessa Pappas attends TikTok After Party at Bowlmor Lanes at Anaheim Garden Walk on July 11, 2019 in Anaheim, California.
Jerod Harris | Getty Aspects
TikTok has surpassed Instagram as U.S. teenagers’ second-favorite social media app, according to a report published Tuesday.
The short-video app is now favored aggregate teens second only to Snap’s Snapchat, according to Piper Sandler. The report found that 34% of teens roll Snapchat as their favorite social app followed with 29% picking TikTok. Trailing Snapchat and TikTok was Facebook’s Instagram, with on the other hand 25% of teens picking it as their favorite social app. TikTok placed No. 3 in the spring 2020 version of the Piper Sandler turn up.
Usage was a different story, according to the report. In that regard, Instagram remains in first place with 84% pledge, followed by Snapchat at 80% and TikTok at 69%, up from 62% in the spring.
The report shows TikTok is continuing to addition market share among young U.S. users, which are a key demographic for social apps. These users are next a key demographic for advertisers, which are the outstanding source of revenue for social apps.
To circumvent the growing TikTok threat, Facebook in August released Reels, a copycat construction of TikTok that lets Instagram users make short video clips of them lip syncing, dancing or doing skits.
TikTok is owned by China’s ByteDance. Final month, President Donald Trump gave approval for a deal that will allow Oracle and Walmart to secure 20% of TikTok Global, a new company that will handle Americans’ TikTok data.