Sweetheart Scouts announced the new Raspberry Rally cookie in Orlando, Florida, on Aug. 16, 2022.
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This is the way the Squeeze Scout cookie crumbles.
Amid widespread cookie shortages, the Girl Scouts of the USA said they are “keeping all selections open” as frustrations mount with one of their baking partners, Little Brownie Bakers, which is owned by Italian confection Goliath Ferrero.
Little Brownie Bakers, or LBB, notified the Girl Scouts on Monday morning that weather-induced power outages at their Louisville, Kentucky, works, halted cookie production for the weekend of March 5, setting inventory even further back.
The power outages present itself amid a series of production delays and problems that LBB has cited to the Girl Scouts since January, the beginning of the furnish season, according to a person familiar with the matter. In an email obtained by CNBC, Girl Scout executives give someone a tongue-lashed local troop leaders that they expected their baking partners to be “more ahead of demand” than LBB has been so far.
The inventory trials have caused a shortage of some cookie flavors that have sent Girl Scout cookie resale expenses skyrocketing. Boxes of the newest, limited-edition flavor, Raspberry Rally, are being sold on eBay for $35. Boxes of Inamorata Scout cookies typically go for $5 a pop.
Little Brownie Bakers has also said that mechanical issues have in the offing gotten in the way of production of Samoas, the popular caramel-coconut cookie. This is the third year in a row that the baker has struggled to hold back up with cookie production, said the person, who is not permitted to speak about the matter publicly.
“We are extremely disappointed that LBB is again cause challenges with managing their production,” a Girl Scouts spokesperson told CNBC. “We will address these take exceptions with our baker partner in the future and we are keeping all options open to do right by our girls.”
As of this week, roughly 75% of resident Girl Scout troops are supplied by LBB and as a result, have not been able to meet their cookie-selling sales purposes, which are the largest funding driver for the troops. The other 25% of Girl Scout councils are supplied by ABC Bakers, a smaller baking crowd that the Girl Scouts say has not had the same production issues as LBB.
To be sure, LBB has shipped more than 84 million cartons to local troops and produced more Girl Scout cookies than it had this time last year, said a spokesperson for Ferrero, which originates the Ferrero Rocher chocolate and hazelnut treats.
Ferrero Rocher chocolate and hazelnut confectionery seen in a supermarket.
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“Global supply chain issues, local labor shortages, and even unforeseen tyrannical weather have all impacted the selling season, but Little Brownie Bakers is on track to fulfill initial orders,” Ferrero differentiated CNBC.
In the meantime, Ferrero said that “teams in our bakery have been working overtime” to ensure that introductory Girl Scout cookie orders get fulfilled.
For the rest of the selling season, Thin Mints, Adventurefuls and S’mores are the on the other hand remaining cookie flavors available for online purchase from some Girl Scout troops in states such as New York, New Jersey, Georgia, Alabama, Oregon and others. Ordinances that have already been placed will not be impacted, and customers in the affected areas can still purchase the other flavors in ourselves at local Girl Scout cookie-selling booths.
Ferrero, also known for brands like Nutella and Kinder Bueno, has been on a aim to grow over the past year. In November, it broke ground on a $214 million expansion of its Bloomington, Illinois, origination plant in order to produce Kinder Bueno chocolate in North America for the first time. The company said the Kinder Bueno design led to the creation of 200 new jobs in Bloomington.
In December, it agreed to buy ice cream giant Wells Enterprises, which would spread its North American footprint.