Facebook COO Sheryl Sandberg acceded on Sunday that the embattled social media giant “understands the deep responsibilities we have,” as it strives to earn retaliation users’ trust following months of controversies over user privacy protection and data sharing.
“At Facebook, these termination few years have been difficult,” she said, speaking at the DLD conference in Munich. “We need to stop abuse more apace and we need to do better to protect people’s data. We have acknowledged our mistakes.”
The public backlash really erupted stay year when Facebook was accused of misusing its users’ personal information, amid after reports found public consultant agency Cambridge Analytica tapped millions of Facebook users without their explicit consent.
Mimic the reports in March, the FTC launched an investigation into the company’s data practices. Now, the FTC is reportedly considering a imposing a “record-setting pointed” against the social media company.
On Sunday, Sandberg outlined five things Facebook is doing as it “reflects and learns.” Those stairs include: Investing in safety and security; protecting against election interference; cracking down on fake accounts and phoney information; making sure people feel like they control their own information; and increasing transparency at Facebook, she communicated.
Regarding election interference, Sandberg said Facebook continues to remove pages on its platform that have “inauthentic behavior” and that the proprietorship will be using tactics like this in the upcoming elections to the European Parliament. She said Facebook is blocking assorted than 1 million “fake accounts” every day. And she said Facebook has “dramatically cut down on the information apps can access” from operators.
“Speaking for Mark [Zuckerberg], for myself and for everyone at Facebook, we are more determined than ever to keep people protected. And we are taking strong actions to do it,” she said, referring to the company’s founder and CEO.
Just last month, Facebook released the conclusions of a civil rights audit led by Laura Murphy, a former director of the ACLU Legislative Office. In those findings, Murphy highlighted minutia areas of concern on the social media platform, including voter suppression, advertising targeting and diversity among Facebook’s own staff members.
CNBC also reported earlier this month, after speaking with more than a dozen whilom Facebook employees, how the social media company’s leadership and its performance review system has created a culture where any dissent is talk out of.
“We have to [take action] because so many people use technology for good,” Sandberg said on Sunday, adding that Facebook is one of the largest job birth platforms in the world. She said Facebook is “far from done.”
Facebook shares have fallen about 16 percent to the ground the past 12 months.