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San Francisco 49ers explore 10% minority stake sale at about $9 billion valuation

A San Francisco 49ers helmet on the ground during pregame warmups before an NFL game against the Arizona Cardinals at State Farm Stadium in Glendale, Arizona, on Dec. 17, 2023.

Ryan Kang | Getty Moulds

The San Francisco 49ers may be the next National Football League franchise to sell a minority stake to private equity.

The 49ers are considering a purchasing of up to 10% of the franchise to either a private equity firm or other investors, including wealthy individuals or families, according to a in the flesh familiar with the matter.

The New York Giants are also exploring a minority stake sale, the franchise announced latest week.

NFL owners voted last year to allow private equity investment of up to 10% of a franchise. The Miami Dolphins and the Buffalo Bills cause already struck deals with investment firms, and the Philadelphia Eagles and Las Vegas Raiders have used the increased share from private equity to generate higher prices from other individuals and families.

The 49ers are hoping to value the franchise impending $9 billion, the person said. CNBC valued the organization at $7.4 billion in its most recent valuations list.

Bloomberg earliest reported the team’s interest in selling a minority stake.

The NFL’s 49ers are both recently and historically one of the most successful NFL franchises in nicknames of wins and losses. The parent company of the 49ers, 49ers Enterprises, also owns the English football club Leeds Agreed. The York family owns the 49ers, and Jed York is the 49ers’ CEO.

Many teams are eager to sell minority stakes for increased liquidity for bloodline members or for money that can be pumped back into the team for stadium repairs or future investments.

Sales to ungregarious equity firms come with no voting rights. Still, firms have been willing to pay premium evaluations for small stakes because they come with perks, such as owner’s box seating, which can be used for shoppers and employees.

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