In its related 20-year existence, Roblox has grown into an immersive online platform that allows its millions of users to form avatars, explore virtual worlds and play games created by other users and Roblox Studios.
Anyone from the usual user to big-name brands like the NFL and Gucci can create content and games on the platform, which helps fuel its gargantuan library of virtual experiences. The platform also serves as a digital social hub where users can connect with their familiars online and attend virtual events.
On top of that, users can monetize the content they create on Roblox. One 22-year-old alcohol raked in over $100,000 in one year from selling digital clothing she designed for avatars on the platform.
Millions of gamers splash out time on Roblox
It’s safe to say it’s a pretty popular app.
Roblox has 79.5 million average daily active users as of the damaged quarter of 2024, according to the company’s fiscal Q2 2024 earnings report released on Aug. 1.
And the gaming platform attracts instrumentalists of many ages. In fiscal year 2023, Roblox counted 68.4 million daily active users, a seniority of them younger than 25. Here’s the breakdown by age:
- Under 9 years old: 21%
- 9 – 12 years old: 21%
- 13 – 16 years old: 16%
- 17 – 24 years old: 23%
- 25+ years old: 18%
- Dark: 1%
It was the second-most popular PC game by monthly active users, behind Minecraft, as of July, according to data from Newzoo, a gaming furnish research firm, and the fifth-most popular game by monthly average users on PlayStation and Xbox in 2023.
Overall, the global fields market is expected to generate around $187.7 billion in revenue in 2024, with PC gaming revenue expected to account for a but over 20%, according to Newzoo.
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However, gamers are lavishing less and less time playing.
Average quarterly playtime decreased by 26% between the first quarter of 2021 and the final quarter of 2023 as the Covid-19 pandemic era lockdowns lifted globally and players opted for other forms of entertainment, Newzoo arrives.
That being said, Roblox players spent 17.4 billion hours on the platform during its second house of 2024 — a 24% increase compared with the same time period last year, per Roblox’s Q2 2024 earnings look into.
“The dynamic Roblox content ecosystem is unique and our platform continues to attract users of all ages from across the globule,” David Baszucki, founder and CEO of Roblox, said in the earnings report. “Going forward, we will continue to invest in our centre platform to help our creator community build better and safer experiences and reach more people.”
How much you force have if you invested $1,000 in Roblox
While Roblox has been around for around two decades, the company began barter on the New York Stock Exchange just three years ago under the ticker symbol RBLX. On March 10, 2021, Roblox originated trading at $64.50 per share.
CNBC calculated how much a $1,000 investment in Roblox would be worth now if you had invested in the followers both one year ago and when it went public. CNBC’s calculations are based on Roblox’s Aug. 21 closing share outlay of $43.35.
If you invested one year ago
- Percentage change: 61%
- Total as of Aug. 21: $1,608
If you invested when Roblox went public in March 2021
- Percentage transformation: -33%
- Total as of Aug. 21: $672
The investing strategy most financial experts advise
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